Halifax, NS – 2 May 2017 – The imaginative and idiosyncratic characters of Icelandic lifestyle brand Tulipop are to be brought to life by DHX Media’s leading multi-platform kids’ network, WildBrain, who have been appointed to create an animated web series, and to launch and manage a global Tulipop YouTube Channel.
WildBrain will use their expertise in launching engaging IP on YouTube to build audiences for the new Tulipop content and to increase awareness of the brand as part of Tulipop’s ongoing consumer products promotion across multiple territories.
The magical world will first come alive in a series of 2.5 minute episodes, which will launch on a dedicated Tulipop YouTube channel in early summer and be targeted at fans aged seven and upwards. Co-written by Tobi Wilson, writer on Cartoon Network’s animated television series, The Amazing World of Gumball, the series is being developed in collaboration with Ken Anderson of Red Kite Animation.
The unlikely, story-driven adventures will be based on the residents of the absurd and surprising island of Tulipop, where landscapes include volcanoes, beaches, mushroom swamps and strawberry fields, and where each location might not be exactly where you last left it!
The island is inhabited by Tulipoppers – quirky and colourful characters who appeal to all who are young at heart. Its unique characters include Gloomy, the adventurous and hyperactive mushroom girl, and Fred, the furry, smelly forest creature who wants to be scary, but is too gentle to quite pull it off. The Tulipoppers are all quite flawed but still loveable – just like humans.
Drawn from an eclectic Icelandic heritage with ideas inspired by ancient fairytales, Tulipop is both cuddly and gothic, with a stylish modern twist. Launched in 2010, it is the creation of celebrated Icelandic illustrator Signy Kolbeinsdottir, and has been brought to market by her best friend, Helga Arnadottir, fulfilling a shared dream to create something unique for their own kids and for the kid in everyone.
Run from headquarters in Reykjavik and a New York office, Tulipop has grown into a multiple award-winning design brand, comprising a book and a range of cool, quirky and colourful character products available to a growing fanbase in 14 countries.
“It has always been our ambition since launching the brand in 2010 to extend the world of Tulipop into animation, and we are delighted to be teaming up with WildBrain, Tobi and Red Kite to produce these wonderfully creative, funny and whimsical stories, which we hope will delight a whole new audience,” says Helga Arnadottir, CEO Tulipop.
Speaking about the deal, John Robson, Managing Director, WildBrain, said.
“We’re thrilled to be launching the new Tulipop channel on the WildBrain network, and to be co-producing this exciting new animated series for YouTube. Tulipop is a fantastic world with original characters that kids are sure to love.”
Tulipop is an Icelandic design-led character brand built around the mystical Tulipop island and its inhabitants. Tulipop has created an award winning range of quality gift items for kids of all ages, sold at premium retailers around the world, in addition to developing a popular app and a story-book based on the Tulipop world. Tulipop licenses its property to high quality manufacturers including the American toy company Toynami which is known for creating toys based on some of today’s hottest media licenses.
WildBrain is an industry leader in the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Dailymotion and others. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 20,000 videos across more than 350 kids’ entertainment channels, and generating approximately 30 billion minutes of watch time annually. Connecting kids’ content owners with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain network features popular third-party brands such as Strawberry Shortcake, Bob the Builder, Fireman Sam and Lazy Town, as well as much of DHX Media’s world-renowned library of more than 12,500 half-hours of kids’ and family content, including classic Teletubbies, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others. WildBrain also specializes in the creation of new original content for its network, such as animated and live-action shorts; toy-play and unboxing videos; book readings; preschool counting and alphabet videos; nursery rhymes and more. WildBrain is a wholly owned subsidiary of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM).
For more information, please contact:
Helga Arnadottir, Tulipop’s CEO
Office: +354 519 6999
Mobile: +354 857 7761
Aimee Norman at DDA Blueprint PR
+44 (0) 20 7932 9800
Follow the World of Tulipop at:
Facebook – @tulipop
Twitter – @TulipopWorld
Instagram – tulipopworld