JETIX EUROPE LICENSES URBAN VERMIN RIGHTS FOR TV, HOME VIDEO AND MERCHANDISING AND LICENSING
Halifax, NS –28 November 2006 – DHX Media Ltd. (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content, announces that its Decode Entertainment division has reached an agreement to sell multiple rights to its first season of 26 half-hour episodes of the CGI animated series Urban Vermin to Jetix Europe, a major children’s entertainment broadcaster and rights management company.
Under the agreement, Jetix Europe acquires the TV rights to Urban Vermin for all of Europe, with the exception of France free TV rights, in consideration for a license fee. Further, Jetix Europe is appointed as the home video and merchandising & licensing agent for the series in Europe.
DHX Media will also produce a host of ancillary digital assets which will be used on Jetix websites across Europe to support the TV launch. This will include the opportunity for kids to watch previews of future episodes on-line.
The deal is a major presale for Urban Vermin which is currently in production and is commissioned by YTV Canada. It is significant due to its scale and as it demonstrates the ability of DHX Media’s properties to deliver value beyond production, into distribution, merchandising and licensing, and new content platforms. DHX Media will begin to recognize the benefit of this deal from June 2007.
Jetix Europe’s 14 Jetix television channels deliver a unique combination of action, adventure and humour for kids aged six to 14, in 58 countries and 18 languages, reaching over 43 million households. Jetix Europe is majority owned by the Walt Disney Company.
Paul Taylor, CEO, Jetix Europe, said: “Urban Vermin is a strong action-comedy that embodies the Jetix brand values but executes them in a completely new way. Kids will love the combination of wisecracking animals, dynamic action and ‘high-tech’ gadgets.”
Neil Court, President of DHX’s distribution division, Decode Enterprises Ltd., added: “This important multi-rights agreement with Jetix Europe is another example of how we are continuing to deliver on our international distribution and merchandising and licensing strategies. This complements the multi-territory deal we made with Jetix Europe for Planet Sketch earlier this year. Jetix Europe is a major player in children’s television and having it place our merchandising and licensing in Europe will put Urban Vermin in a strong position for consumer products. Urban Vermin shows our versatility and ability to generate successful programmes for a wide children’s audience.”
About Urban Vermin™
Aimed at 6 -12 year olds, the series follows the adventures of two raccoon brothers, Abe and Ken, once the best of friends, now sworn enemies. In this classic battle of good versus evil, Abe and Ken lead a rag tag band of comrade’s in arms to help them in the turf war to end all turf wars.
For more information, please contact:
DHX Media Ltd.
Dana Landry – Chief Financial Officer
David A. Regan – Corporate Development & Investor Relations
AIM Nominated Advisors: Canaccord Adams Limited
Neil Johnson – Head of Corporate Finance
Erin Needra – Vice President, Corporate Finance
+44 (0) 207-050-6500
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on the TSX, the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment and Halifax Film, are the producers or co-producers of 11 original television series or theatrical releases currently commissioned for production and maintain a growing library of over 1,100 half-hours of children and youth-oriented television productions. www.dhxmedia.com
Certain statements herein may constitute forward-looking statements, including those identified by the expressions ‘‘may,’’ ‘‘will,’’ ‘‘should,’’ ‘‘could,’’ ‘‘anticipate,’’ ‘‘believe,’’ ‘‘plan,’’ ‘‘estimate,’’ ‘‘potential,’’ ‘‘expect,’’ ‘‘intend’’ and similar expressions to the extent they relate to the Company or its Management. These statements reflect the Company’s current expectations and are based on information currently available to Management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under ‘‘Risk Factors’’ contained in the Company’s prospectus dated May 12, 2006. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.