IN THE NIGHT GARDEN’S IGGLEPIGGLE UNFURLS ENORMOUS POLAR FLEECE BLANKET AT ALTON TOWERS RESORT FOR GUINNESS WORLD RECORDS™ TITLE

Guinness World Records on hand to verify the record to celebrate the first anniversary of the In the Night Garden ride at CBeebies Land  

London, UK – 25 May 2015 – DHX Media – He’s known by millions of children for his little red comfort blanket, but today Igglepiggle from hit CBeebies’ series In the Night Gardenunfurled the Largest polar fleece blanket in order to set a new Guinness World Records title. The record breaking attempt was organised to celebrate the first anniversary of the popular In the Night Garden Magical Boat ride at CBeebies Land, Alton Towers Resort.

 Made by Dreamtex Ltd, who manufacture the In the Night Garden Home Textile Collection, the record-busting blanket measures in at 98.8m sq. A Guinness World Records Adjudicator verified the new Guinness World Records title, presenting Igglepiggle with an official certificate to mark the achievement.

 A special party to celebrate the anniversary of the ride will also be held at the resort later in the day, attended by families and familiar characters from the show.

 The giant blanket has been lovingly made by Dreamtex as a recreation of Igglepiggle’s favourite possession using red fleece material, blue stitching and clear thread.  With a normal children’s blanket measuring 120cm x 150cm, the blanket would be enough to cover 56 standard children’s beds.   It took the team just 8 days to make, weighs 20kg and used 70m of thread around the outside of the blanket.

Victoria Bushell, VP Global Brand Management DHX Brands, the brand owners of In the Night Garden, said:  “We know that In the Night Garden is an integral part of little ones’ bedtime routines so we felt creating the world’s largest and brightest snuggly polar fleece blanket – as verified by Guinness World Records – was a fitting way to mark the first anniversary of the In the Night Garden ride at Alton Towers. The ride has been a huge success since it launched and has been visited by thousands of parents and children over the last 12 months.”

 “We were delighted to be part of this Guinness World Records title attempt, it’s a little different to what we normally do,” says Anthony Duckworth, MD from Dreamtex.  “It was a big challenge to make but great fun.”

 The Magical Boat ride at Alton Towers Resort has proved a big hit at CBeebies Land since its launch last year.  The ride sees families setting sail in real boats to take a leisurely cruise through a real Night Garden, with all the familiar characters on hand to provide some colourful fun including Igglepiggle, Upsy Daisy, Makka Pakka and the Tombliboos.

For further information:

Valerie Taylor
Direct: +44 (0)7889 666594
Email: valerie@valerie-taylor.co.uk

About DHX Brands
DHX Brands is the dedicated brand management and licensing arm of DHX Media Ltd. (TSX: DHX) (www.dhxmedia.com ), a leading broadcaster, creator, producer and marketer of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, it develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Yo Gabba Gabba!, In the Night Garden, Caillou, Ella the Elephant, Johnny Test, Inspector Gadget, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.