FRANNY’S FEET UK LICENSING AGREEMENT
Halifax, NS – 20 August 2007 – DHX Media Ltd. (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content, has reached an agreement with Rocket Licensing to be the UK licensing agent for its hit preschool property Franny’s Feet. This complements the completed deal for costume characters with Rainbow Productions for Europe.
Beth Stevenson, Executive Vice President Development and Production at DHX Media’s distribution subsidiary, Decode Entertainment Inc., said: “Consumer products is a key focus for us for Franny’s Feet and the appointment of Rocket as UK agent is a key step in building the licensing and merchandising presence of the brand across the UK and Europe. This deal builds further momentum for DHX Media’s strategy of fully leveraging our properties through merchandising and licensing exploitation.”
Rocket Licensing’s Joint Managing Director, Rob Wijeratna, added: “We think this is a great show which not only combines wonderful storytelling, but also has a strong educational aspect.”
DHX Media also has a major licensing deal with Playskool, a division of Hasbro, Inc., for the worldwide master toy and game license for Franny’s Feet. A series of toys and games incorporating dolls, accessories, role play, games and puzzles are set to launch in 2008.
Additionally, Penguin Group (USA) and Simon & Schuster are publishing partners for the US and North America. Grosset & Dunlap, an imprint of Penguin Young Readers Group is set to launch storybooks, readers, sticker books, a series of novelty books such as board, lift-the-flap and word game activity books in 2008 and Sımon & Schuster will launch color and activity books and kits which will also roll out in stores in 2008.
About Franny’s Feet
Franny’s Feet is a commission by Five in the UK, airing on its popular Milkshake block, and Canada’s Family Channel. To date, DHX Media has concluded more than 80 television broadcast and video agreements for Franny’s Feet, covering more than 150 countries.
The show is currently airing with excellent ratings on PBS in the US and on major international channels including ABC Australia, France 5, Disney Channel Germany, Cartoon Network in Japan, Korea and Taiwan, Italy’s Rai, TV2 Denmark and TV12 Singapore.
The series follows the adventures of a little girl with magical shoes. Franny explores new places, meets new people and encounters new situations broadening her understanding of the world. Each episode follows Franny off on a different adventure.
Also, DHX Media Ltd. is pleased to announce that the information required to be disclosed in accordance with Rule 26 of the AIM Rules for Companies is available on the Company’s website, www.dhxmedia.com, on the “AIM Rule 26 Information” page of the Corporate Governance section.
For more information, please contact:
DHX Media Ltd.
Dana Landry – Chief Financial Officer
David A. Regan – EVP Corporate Development & Investor Relations
AIM Nominated Advisors: Canaccord Adams Limited
+44 (0) 20 7050 6500
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. is listed on AIM and on the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment and Halifax Film, are the producers or co-producers of 11 original television series or theatrical releases currently commissioned for production and maintain a growing library of over 1,700 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com
Certain statements herein may constitute forward-looking statements, including those identified by the expressions ‘‘may,’’ ‘‘will,’’ ‘‘should,’’ ‘‘could,’’ ‘‘anticipate,’’ ‘‘believe,’’ ‘‘plan,’’ ‘‘estimate,’’ ‘‘potential,’’ ‘‘expect,’’ ‘‘intend’’ and similar expressions to the extent they relate to the Company or its Management. These statements reflect the Company’s current expectations and are based on information currently available to Management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under ‘‘Risk Factors’’ contained in the Company’s prospectus dated May 12, 2006. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.