Halifax, NS – 20 March 20 2012 – DHX Media Ltd. (TSX ticker: DHX), a leading independent international producer, distributor and licensor of mainly children’s entertainment content, together with its W!LDBRAIN Entertainment subsidiary, The Magic Store and S2BN Entertainment, is pleased to announce the release of Yo Gabba Gabba! LIVE!: There’s A Party in My City, the first ever Yo Gabba Gabba! live tour DVD. The DVD, which was released by licensee NCircle Entertainment, is available at Wal-Mart, Toys “R” Us, Target, Kmart, Kroger, Barnes & Noble, JCPenney and many more locations throughout North America with a suggested retail price of $12.99. The launch is being supported by TV ads on Nickelodeon, Disney XD, and Cartoon Network, movie theatre trailers and print ads.
Preschoolers and kids at heart can embark on an adventure-filled journey with DJ Lance Rock (Lance Robertson), Brobee, Foofa, Muno, Plex, Toodee and many special guests, including hip-hop legend Biz Markie performing “Biz’ Beat of the Day;” Dancey Dance Friends Leslie Hall and DO IT. The DVD features bonus content, including celebrity interviews with Jack Black, Carson Daly, and Jaleel White amongst many other high profile celebrities.
Yo Gabba Gabba is an award-winning, live-action television series and live stage show whose unconventional formula has created a triple stacked fan base, making it one of the most popular entertainment properties among preschoolers, parents and indie music lovers alike. Yo Gabba Gabba! takes preschool programming beyond the ABCs and 123s by teaching life lessons through music.
David A. Regan – EVP, Corporate Development & IR
About DHX Media
DHX Media, together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. DHX Media has produced over 40 original television series and maintains a library of over 2,500 half-hours of animation and live-action programming. DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London. DHX Media is listed on the TSX (Toronto Stock Exchange).
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About YO GABBA GABBA!
YO GABBA GABBA!, currently in its fourth season, premiered in the U.S. on Nickelodeon in August, 2007 and currently ranks as one of the most popular series on television with broad appeal among preschoolers, parents, teens and adults. The award-winning series is created by Christian Jacobs and Scott Schultz and is produced by The Magic Store and W!LDBRAIN Entertainment. Jon Berrett and Michael Polis are executive producers. The first live touring show visited over 60 cities across North America and sold-out all major markets, including New York and Los Angeles. YO GABBA GABBA!won a BAFTA Award in 2008, was awarded the “Outstanding Achievement in Children’s Television” Award by the Television Critics Association. The series is a four-time Emmy nominee. With over 40 licensees, YO GABBA GABBA!apparel, CDs, DVDs, books and other merchandise are sold online and in mass and specialty retail stores nationwide in the U.S. Yo Gabba Gabba! airs weekdays on Nick Jr. in the U.S. and in several major international territories, including Australia, Canada, France, Israel, Latin America, New Zealand, South Africa and the U.K. YO GABBA GABBA! is recommended as a trusted program for preschoolers by The Smart Television Alliance, a non-profit organization comprised of leading non-profit children’s media organizations including Common Sense Media, Parents’ Choice Foundation, Parents Television Council and Coalition for Quality Children’s Media: KIDS FIRST!. Visit www.yogabbagabba.com.
About W!LDBRAIN Entertainment
Wildbrain Entertainment, a DHX Media Ltd. Company (www.dhxmedia.com), is an award-winning entertainment studio and one of the world’s foremost producers of animation. The studio develops television, motion pictures, short-form programming, commercial content and consumer products. Their exceptional slate of programming includes the critically acclaimed television series Yo Gabba Gabba! (Nickelodeon) and live touring show, The Ricky Gervais Show (HBO);Higglytown Heroes (Disney); Bubble Guppies (Nick Jr.); The Hard Times of RJ Berger (MTV), Peanuts (Happiness is a Warm Blanket, Charlie Brown) and Team Smithereen (Disney XD). The studio’s global licensing group oversees a diverse licensing and retail merchandising portfolio on behalf of leading brands such as Yo Gabba Gabba! and hit UK series Rastamouse (CBeebies), among others. Wildbrain has received Clios, Addys, BDA Awards and Annies for their commercial work, reinvigorating classic brands for leading companies such as The Coca-Cola Company, Honda, Kraft and Nike. Wildbrain Entertainment is based in Los Angeles, CA (www.wildbrain.com).
ABOUT NCIRCLE ENTERTAINMENT/ALLIANCE ENTERTAINMENT CORP
Established in 2006, NCircle Entertainment currently distributes over 300 DVD titles from 20 popular animated and live-action children’s programs, primarily geared to a preschool audience, that combine high-quality production, entertainment and education values. As part of its commitment to making a positive difference in all children’s lives, NCircle is a proud member of K.I.D.S. (www.kidsdonations.org), who’s efforts to date have reached over 65 million kids globally with new products valued at over one billion dollars.