Halifax, NS – 8 March 2011 – DHX Media Ltd (TSX: DHX), a leading independent international producer and distributor of mostly children’s television programming and interactive content is pleased to announce that following the successful launch of Vans’ Yo Gabba Gabba! sneakers for boys and girls, the collection has been expanded to include adult sizes. Vans’ Yo Gabba Gabba! Classic Slip-On shoes featuring the character group print is now available in adult sizes at a $47 MSRP at the Vans.com shop and will be available in Vans retail stores beginning March 8. The complete Yo Gabba Gabba! Vans shoe collection for kids and toddlers is currently available at Vans shop and Vans stores as well as Vans dealers worldwide. To learn more and to see the Vans x Yo Gabba Gabba! video shorts, visit vans.com/yogabbagabba.
Yo Gabba Gabba! premiered in the United States on Nickelodeon in August 2007 and quickly became a global phenomenon. One of the most popular series on television with a broad appeal among preschoolers, parents, teens and adults, the show infuses retro style and beat-driven music to teach simple life lessons through music. The series and the live show star DJ Lance Rock and a cast of colorful characters, including Brobee, the little green one, Foofa, the pink flower bubble, Muno, the red Cyclops, Toodee, the blue cat-dragon and Plex, the yellow robot. The series’ live touring show, Kia Motors Presents Yo Gabba Gabba! Live!, finished a 60 city tour in December and was the highest-rated kids’ live show in America.
For more information, please contact:
DHX Media Ltd. +1 902-423-0260
David A. Regan – EVP, Corporate Development & IR
About DHX Media Ltd.
DHX Media Ltd. is a leading international leader in television production and distribution, interactive content and entertainment licensing, with an emphasis on children, family and youth markets. With offices in Toronto, Halifax, Vancouver and Los Angeles and three award-winning production facilities, including the recently acquired Wildbrain Entertainment, DHX Media is the producer or co-producer of over 40 original television series and maintains a library of over 2,300 half-hours of television productions that spans both animated and live action programming. Live action series include Yo Gabba Gabba!, That’s So Weird, How to be Indie and This Hour Has 22 Minutes; animated series include Animal Mechanicals, Kid vs Kat, dirtgirlworld, Franny’s Feet, Martha Speaks and new preschool show, Rastamouse. DHX Media Ltd. shares are listed on the TSX, the Toronto Stock Exchange. www.dhxmedia.com
This press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s short form prospectus dated April 9, 2010 and in the Company’s Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.