DHX MEDIA’S PRESCHOOL PROVES POPULAR IN ASIA BROADCAST, HOME VIDEO AND VOD DEALS SIGNED PRE-ATF
Toronto, ON – 24 November 2010 – DHX Media, a leading international producer and distributor of television programming and interactive content, has signed a score of broadcast and home entertainment deals from its extensive preschool slate in Asia, as it prepares for ATF next month.
In Malaysia & Brunei, the Astro platform has picked up the exclusive rights to all 52×22’ episodes of illustrative preschool series Franny’s Feet, as well as all 65×22’ episodes of reading-based preschool show Super WHY! which has also been picked up by InnoForm Media for home video in the territory, and by Media Link for home video in Thailand.
Further deals in Asia include a VOD deal with Korea’s JCG for Franny’s Feet and 65 episodes of Super WHY! and with Tarra Group Indonesia for home video for 52 of Franny’s Feet and additional episodes of Cbeebies hit show, Grandpa in My Pocket.
Craig McGillivray, Territory Manager for Asia at DHX Media, said: “There’s always a solid market for quality preschool programming in Asia, and we’re pleased to see continued demand across the region for our established hits Franny’s Feet and Super WHY!, as well as newer titles such as Grandpa in My Pocket. Deals for VOD and home entertainment are particularly strong right now and we’ll be attending ATF looking to consolidate the presence of all our shows across the region.”
Yasmin Megat, Head of Education at Astro said, “We’re delighted that Astro TVIQ, Astro’s local educational channel, will be the exclusive platform for Super WHY! and Franny’s Feet in Malaysia and Brunei. We are sure that legions of children here will benefit from the fun-learning that these shows have to offer.”
Where will my feet take me today?? Each 11′ episode of Franny’s Feet sees Franny off on a different adventure. The series airs around the world on broadcasters including: PBS (US), Family Channel and Milkshake Block on Channel Five (UK), piwi (France), France 5, ABC (Australia) and RAI Sat (Italy).
Super WHY!, the award-winning, literacy-based series produced by Out of the Blue Enterprises, in conjunction with DHX Media, is a PBS KIDS and Canada’s CBC commission. Reading is power and Super WHY! helps young children learn important literacy skills through interactive storybook adventures.
The innovative, critically-acclaimed, animated preschool program also airs around the globe on channels including: Nickelodeon UK and Australia and OKTO TV in Singapore; Korea’s EBS, KidsTalkTalk and Tooniverse; ATV in Hong Kong; Astro TVIQ for Malaysia and Indonesia, and Thailand’s True Visions.
Made with participation from Finance Wales, Grandpa In My Pocket is developed and produced by Adastra Creative and commissioned by CBeebies. Take one energetic Grandpa and his imaginative seven-year old Grandson, Jason Mason. Give Grandpa a magic shrinking cap and watch him turn into the biggest kid of the lot!
For further information please contact:
Aimee Norman at Blueprint PR, Tel: +44 (0) 20 8341 6171or email@example.com
Or Anthony Jiwa, DHX Media, Tel +1 604 684 2363 x215 or firstname.lastname@example.org
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares are listed on the TSX, the Toronto Stock Exchange. DHX Media has offices in Toronto, Halifax and Vancouver and has a growing library of over 2,300 half-hours of mostly children’s and youth-oriented properties from own and third party producers. Live action series include That’s So Weird and How to Be Indie, alongside animated series such as Animal Mechanicals, Franny’s Feet, Kid vs Kat,dirtgirlworld, and new preschool show, Rastamouse. www.dhxmedia.com