DHX MEDIA’S MASSIVE MONSTER MAYHEM INVADES MORE INTERNATIONAL TERRITORIES
Original DHX Media kids’ series headed to the U.K., France, Spain and Australia with additional international broadcasters
Halifax, NS – 17 May 2018 –DHX Media (or the “Company”) (TSX: DHX.A, DHX.B; NASDAQ: DHXM), a leading global children’s content and brands company, is spreading the global reach of its original series, Massive Monster Mayhem, with five additional broadcasters signed for season one, including Lagardère’s Gulli TV and Canal J in France, TVE’s Clan in Spain, CiTV in the U.K. and ABC in Australia. Massive Monster Mayhem is expected to roll out in these territories beginning April 2018. Produced by DHX Media, Massive Monster Mayhem is co-created by Artur Spigel (founder of 7ate9 Entertainment) and Michael Chaves.
“This series brings together so many things that kids love – crazy competitions, hilarious stunts, wild special effects and of course, space alien monsters who want to take over Earth,” said Josh Scherba, President, DHX Media. “Building on our strategy to engage kids with entertaining content and exciting toys, Massive Monster Mayhem unleashes the sort of unbridled energy and imaginative fun that kids crave. There’s no surprise that broadcasters continue to jump on board to help spread the mayhem.”
The new broadcast agreements build on the global momentum for Massive Monster Mayhem, which launched on Nicktoons in the U.S. and Family CHRGD in Canada last fall (with new episodes also premiering April 2018). This winter, DHX Media also announced a global broadcast deal for more than 140 territories with Nickelodeon International and a multi-territory toy deal with Alpha Group for the brand.
Massive Monster Mayhem is an original show for kids 6–11 that combines live action and CGI animation with real competition and comedy. Each episode features three real-life kid heroes competing in a gauntlet of Intergalactic Battle Alliance challenges to become Earth’s champion and face off against Master Mayhem’s league of monsters in the ultimate “Monster Mashdown.” The unique series combines cutting-edge, real-time CGI and pre-visualization technology.
Global distribution for Massive Monster Mayhem is handled by DHX Media. The consumer products licensing for Massive Monster Mayhem is managed by DHX Brands, with Alpha Group as global toy licensee (excluding Asia). Massive Monster Mayhem toys are expected to launch at retail in Fall 2018. The series is executive produced by 7ate9’s Artur Spigel, together with DHX Media’s Steven DeNure, Anne Loi, Ken Faier and Josh Scherba. The Massive Monster Mayhem Match App is available on the iTunes App Store and Google Play Store and was developed by Epic Story Interactive.
For more information, please contact:
Trade Media: Aimee Norman at DDA Blueprint PR
+44 (0) 20 8985 4708
About DHX Media
DHX Media Ltd. (TSX: DHX.A, DHX.B; NASDAQ: DHXM) is a leading children’s content and brands company, recognized globally for such high-profile properties as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, and the acclaimed Degrassi franchise. One of the world’s foremost producers of children’s shows, DHX Media owns the world’s largest independent library of children’s content, at 13,000 half-hours. It licenses its content to broadcasters and streaming services worldwide and generates royalties through its global consumer products program. Through its subsidiary, WildBrain, DHX Media operates one of the largest networks of children’s channels on YouTube. Headquartered in Canada, DHX Media has 20 offices worldwide. Visit us at www.dhxmedia.com.