DHX MEDIA’S CAILLOU AIRING NATIONALLY ON ICI RADIO-CANADA TÉLÉ

Beloved Quebec-born preschool series broadcasting in French on free national network for first time 

Halifax, NS – 15 September 2014 – DHX Media, a key player internationally in the creation of content for families and children, announces that Caillou – the series about every preschooler’s favourite 4-year-old boy – has begun airing nationally in French on ICI Radio-Canada Télé. Caillou has not previously been available in French on a free national network. On ICI Radio-Canada Télé, Caillou can be found weekday mornings at 8:15am.

The iconic children’s character Caillou had his origins in Quebec, where he first appeared in a series of popular French preschool books. Debuting in 1989 as a 9-month-old baby,Caillou has since grown to become preschool phenomenon, loved by kids the world over. Caillou, the television series, first aired in 1997 and is today broadcast in more than 100 countries. Over its five seasons, Caillou has often been praised for focusing on pro-social and age-appropriate storylines that emphasize a loving family environment. Just a few of the diverse regions where Caillou is broadcast include Germany (Super RTL), Turkey (Samanyolu), Spain (RTVE), Israel (HOP), Latin America (Discovery Kids) and the US, where for fifteen years it has been a favourite on PBS, and is also a top-performing series on Sprout.
Josh Scherba, SVP of Sales and Distribution for DHX Media, commented: “Caillou is a perennial Canadian brand celebrating his 25th anniversary this year, so it seems only fitting that our national public broadcaster is making this wonderful show more widely available to a new generation of French-speaking kids across the country.”
As a brand, Caillou has garnered additional worldwide appeal through DHX Media’s agreements with more than fifty licensees, including Quebec-based publishing partner Editions Chouette, who have issued Caillou books in more than 50 countries, and Imports Dragon, Caillou’s master toy licensee. Caillou has also been licensed to Quebec-based Productions Logico for a live French stage show, due in 2015.

About DHX Media
DHX Media Ltd. (www.dhxmedia.com), a leading broadcaster, creator, producer and marketer of family entertainment, is recognized globally for such brands as Yo Gabba Gabba!, Caillou, Teletubbies, In the Night Garden, Inspector Gadget, Johnny Test, and the multi-award winning Degrassi franchise. DHX Media Ltd. is the owner of Family Channel, the most-viewed children’s television channel in Canada, as well as Disney Junior (English & French) and Disney XD. The Company markets and distributes its library of more than 10,000 episodes of entertainment programming worldwide, and licenses its owned properties through its dedicated consumer products business. DHX Media Ltd.’s full-service international licensing agency, Copyright Promotions Licensing Group Ltd. (CPLG), represents numerous entertainment, sport and design brands. DHX Media Ltd. has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Milan, Munich and Amsterdam, and is listed on the Toronto Stock Exchange under the ticker DHX.

For information, please contact:

French Media:
Franceska Dion – Publicitaire, stratège marketing, fondatrice
fdm@franceskadionmedia.com
+1 450-618-1675 ext.1676
+1 514-922-8626

DHX Media:
Shaun Smith – Director, Corporate Communications, DHX Media Ltd. 
shaun.smith@dhxmedia.com 
+1 416-977-6071

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