DHX MEDIA TO RESUME NORMAL COURSE ISSUER BID SHARE BUYBACK

Halifax, NS – 30 January 2012 – DHX Media Ltd (TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content, is pleased to announce that it has resumed its automatic share purchase plan which it had previously suspended in order to facilitate repurchases of its common shares during company imposed black-out periods under its previously announced Normal Course Issuer Bid (“NCIB”). There remain 2.2 million common shares permitted to be acquired by the Company under its NCIB which will expire on March 3, 2012.  This represents approximately 5% of DHX’s public float of 39,454,369 common shares as of January 26, 2012 on which there were 53,097,139 common shares issued outstanding.  Under TSX regulations, the Company was permitted to resume the NCIB 20 business days following the December 29, 2011closing of its Substantial Issuer Bid.

Under DHX’s automatic share purchase plan, DHX’s broker may repurchase shares under the NCIB at any time including, without limitation when DHX would ordinarily not be permitted to due to regulatory restrictions or self-imposed blackout periods. Purchases will be made by DHX’s broker based on parameters prescribed by the TSX and applicable Canadian securities laws and the terms of the parties’ written agreement. The automatic share purchase plan has been reviewed by the TSX and is expected to be effective for the duration of the NCIB.

For more information, please contact:

David A. Regan
EVP, Corporate Development & Investor Relations
+1 902-423-0260

About DHX Media Ltd
DHX Media, together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business.  DHX Media has produced over 40 original television series and maintains a library of over 2,500 half-hours of animation and live-action programming.  DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London.  DHX Media is listed on the TSX (Toronto Stock Exchange). www.dhxmedia.com

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