DHX MEDIA SECURES LITERACY-POWERED ADVENTURES WITH SUPER WHY
Halifax, NS – 24 September 2007 – DHX Media Ltd. (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content, is increasing its slate of programming by acquiring the worldwide television distribution rights (excluding US) to the groundbreaking animated preschool series Super Why. The agreement includes 65 half-hour episodes of the series, which will be launched at MIPCOM in October 2007.
The show is produced by Blue’s Clues producer, Out of the Blue Enterprises, which was co-founded by Angela C. Santomero, an Emmy-nominated creator of Blue’s Clues, Samantha Freeman, another former Nickelodeon veteran, and DECODE Entertainment, the DHX Media subsidiary. Super Why is already airing on PBS in the US and has also been snapped up by Canada’s CBC.
Michael Donovan, Chairman and CEO of DHX Media, said: “Here is another example of programming with ancillary revenue potential and international appeal. We are proud to be adding even more high quality kids programming to our portfolio.”
Neil Court, President of DHX Media’s distribution subsidiary DECODE Enterprises Ltd., said: “This is a major deal for us, Out of the Blue Enterprises have an excellent track record with Blue’s Clues. Super Why also promises to be a great success in the worldwide preschool market as already demonstrated by the commitments from PBS and the CBC. We’ve added some outstanding new programming to our catalogue and will be showcasing a very strong line up at MIPCOM.”
DECODE Entertainment has recently bolstered its distribution slate with the addition of Turner Broadcasting’s live action series My Spy Family for six-to-14-year-old’s, produced by Kindle Entertainment, alongside Poko and Bo on the GO! from Halifax Film, DECODE’s sister company under DHX Media Ltd.
About Super Why
Super Why is the only preschool property created to help kids learn the fundamentals of reading through interactive storybook adventures. The standout, imagination stimulating series focuses on the adventures of four fairy tale friends who transform into literacy-powered superheroes called the Super Readers: Alpha Pig with Alphabet Power, Wonder Red with Word Power, Princess Presto with Spelling Power and Super Why with the Power to Read. The home viewer is Super YOU, the superhero sidekick with the Power to Help.
Together, the Super Readers jump into books to play entertaining and amusing interactive reading games, find answers to everyday preschool challenges, overcome obstacles and save the day. In every episode of Super Why an amazing two dimensional pop-up world comes to life, complete with a multitude of illustrative styles – from cut-out collages and water-color painted designs to pen and ink etchings.
For more information, please contact:
DHX Media Ltd.
Dana Landry – Chief Financial Officer
David A. Regan – EVP Corporate Development & Investor Relations
AIM Nominated Advisors: Canaccord Adams Limited
+44 (0) 20 7050 6500
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. is listed on AIM and on the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment and Halifax Film, are the producers or co-producers of 11 original television series or theatrical releases currently commissioned for production and maintain a growing library of over 1,700 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com
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