Toronto, ON – 29 March 2011 – DHX Media, a leading international producer and distributor of television programming and interactive content, has signed a deal with The Hub for the second 9×22’ (18×11’) season of its hit preschool series, Animal Mechanicals.
Josh Scherba, SVP Distribution at DHX Media, said: “Animal Mechanicals has really engaged with young audiences on The Hub since its launch last Fall; success underscored by this commitment to the second season. We’re also looking to build the licensing programme for the show following the launch of the app which offers a new interactive element for audiences and their parents.”
Originally commissioned by CBC in Canada, where it is one of the highest-rating preschool shows, Animal Mechanicals is produced and distributed by DHX Media. It airs around the globe on channels including the Disney Channels in the UK, Italy and Asia; Radio-Canada, Discovery Latin America, Romania’s HOP, EBS in Korea; Al-Jazeera Children Channel and Prava I Prevodi, which acquired the title for Bosnia, Croatia, Serbia and Montenegro.
DHX Media has also recently launched a new iOS app based on the show. Animal Mechanicals: Beetle Buggy Race, is priced at $1.99, and available on all iTunes stores worldwide. Game play centers around helping Mechana-Fast Mouse on her mission to pick up all the Beetle Buggies that are scattered and stuck on the racetrack. Gamers must drive quickly and carefully to gather the buggies and tow them to safety, all the while keeping an eye on the clock. With five different tracks, there are plenty of courses to master and buggies to collect.
In licensing deals, Producciones Publiexpress have been signed up for colouring and activity books in Argentina, Paraguay and Uruguay.
The Hub, a multi-platform joint venture between Discovery Communications and Hasbro, Inc. launched in October 2010 to approximately 60 million U.S households, on what was previously the Discovery Kids channel. The cable television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The online home of The Hub is www.hubworld.com
For further information please contact:
Aimee Norman at Blueprint PR Tel: +44 (0) 208 341 6171 Email: firstname.lastname@example.org
Anthony Jiwa, DHX Media, Tel: +1 604 684 2363 x215 or Email: email@example.com
About DHX Media Ltd.
DHX Media Ltd. is a leading international leader in television production and distribution, interactive content and entertainment licensing, with an emphasis on children, family and youth markets. With offices in Toronto, Halifax, Vancouver and Los Angeles and three award-winning production facilities, including the recently acquired Wildbrain Entertainment, DHX Media is the producer or co-producer of over 40 original television series and maintains a library of over 2,300 half-hours of television productions that spans both animated and live action programming. Live action series include That’s So Weird, How to be Indie and This Hour Has 22 Minutes; animated series include Animal Mechanicals, Kid vs Kat, dirtgirlworld, Franny’s Feet, Martha Speaks and new preschool show, Rastamouse. DHX Media Ltd. shares are listed on the TSX, the Toronto Stock Exchange. www.dhxmedia.com