Halifax, NS – 29 March 2007 – DHX Media Ltd. (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content, is pleased to announce that its DECODE Entertainment division has signed a long form agreement to appoint Playskool, a division of Hasbro, Inc (NYSE: HAS), one of the world’s largest toy companies, as the worldwide master toy and game licensee for the preschool show, Franny’s Feet.
As previously announced on November 20, 2006, this agreement grants a worldwide license to Playskool in exchange for an upfront minimum guarantee and a percentage of Playskool’s net revenues derived from the sale of Franny’s Feet toys and games worldwide. The potential royalties under this agreement are material to DHX Media’s merchandising and licensing revenues.
Franny’s Feet, with 39 half-hours now completed, is licensed to television broadcasters covering more than 150 countries worldwide. Franny’s Feet was first broadcast in the US market on PBS affiliate Thirteen/WNET New York in July 2006 and has now been picked up by PBS affiliates in other key US markets.
Michael Donovan, Chairman and CEO, commented: “We are delighted to have completed this deal with Playskool and Hasbro, Inc. This is the first stop for Franny’s Feet on its way to an even wider merchandising and licensing program worldwide. This deal provides a strong indication that our kid’s properties continue to have growing appeal to a wide international audience and we look forward to working closely with Hasbro as we build on this exciting opportunity together.”
About Franny’s Feet™
In the series, Franny explores new places, meets new people and encounters new situations broadening her understanding of the world. In each episode, Franny tries on a pair of shoes that sends her on imaginary adventures. The critically acclaimed Franny’s Feet airs on PBS stations in various major US markets including Chicago, Philadelphia, Boston, Washington D.C. and Houston. Additionally, the program airs internationally in countries including Canada, United Kingdom, Australia, Poland, Japan, Finland, Norway, France, Italy, India, Singapore, Taiwan and Denmark.
For more information, please contact:
DHX Media Ltd.
Dana Landry – Chief Financial Officer
David A. Regan – EVP Corporate Development & Investor Relations
AIM Nominated Advisors: Canaccord Adams Limited
+44 (0) 20 7050 6500
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. is listed on AIM and on the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment and Halifax Film, are the producers or co-producers of 11 original television series or theatrical releases currently commissioned for production and maintain a growing library of over 1,700 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com
Certain statements herein may constitute forward-looking statements, including those identified by the expressions ‘‘may,’’ ‘‘will,’’ ‘‘should,’’ ‘‘could,’’ ‘‘anticipate,’’ ‘‘believe,’’ ‘‘plan,’’ ‘‘estimate,’’ ‘‘potential,’’ ‘‘expect,’’ ‘‘intend’’ and similar expressions to the extent they relate to the Company or its Management. These statements reflect the Company’s current expectations and are based on information currently available to Management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under ‘‘Risk Factors’’ contained in the Company’s prospectus dated May 12, 2006. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.