DHX BRANDS’ TWIRLYWOOS LAUNCHES INTO NEW LIVE SHOW
Show licensed to Millennium Entertainment International for inaugural tour across key territories
Halifax, NS – 3 October 2017 – DHX Brands, the dedicated brand management and consumer products arm of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM), has licensed Twirlywoos to Millennium Entertainment International (MEI) for the preschool series’ first-ever live theatrical tour. Premiering in 2018, the tour will perform across the globe in the brand’s key markets including the UK and Eire, Spain, the Middle East and Australia.
The performances will contain fan-favourite Twirlywoos characters and will feature puppetry to create a highly entertaining and engaging musical and interactive experience. Incorporating educational and developmental themes with lots of silly fun and surprises, the show will uphold the brand’s ethos of encouraging preschoolers to explore, discover and gain confidence in their own perceptions of the world. Specific tour details will be announced in 2018.
Danielle Tanton, Live Events and Attractions Manager, DHX Brands, said: “We’re thrilled to be further growing the Twirlywoos brand through our relationship with MEI, whose deep creative expertise with live shows for children is a perfect fit for this property. We look forward to sharing a live show brimming with fun, learning and surprises for all Twirlywoos fans.”
Nick Larkin, Creative Producer at MEI, added: “We’re very excited to have been chosen to create a live experience with the ever-curious Twirlywoos. Silly, fun and always full of surprises, Twirlywoos Live will enable us to engage with and entertain preschoolers. Watching little ones with so much excitement and wonder on their faces is part of the magic of working in children’s theatre, and we can’t wait to get started.”
The news builds on DHX Brands’ recently announced deal with MEI for non-ticketed event rights for Twirlywoos, Teletubbies and In the Night Garden for South East Asia and Middle East.
For more information, please contact:
Trade Media: Valerie Taylor at Valerie Taylor Public Relations
+7889 666 594
About DHX Brands
DHX Brands is the dedicated brand management and consumer products arm of DHX Media Ltd. (TSX: DHX.A, DHX.B; NASDAQ: DHXM), one of the world’s leading children’s content and brands companies. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young adult markets. With expertise in brand development, licensing, marketing and creative, we build and manage brands that captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences and digital media. DHX Brands’ world-class portfolio includes Peanuts, Teletubbies, Strawberry Shortcake, Twirlywoos and In the Night Garden. DHX Brands has operations in London, Toronto, New York, Los Angeles and Hong Kong.