Halifax, NS – 1 February 2016 – DHX Brands, the dedicated brand-management and consumer-products arm of DHX Media (“DHX” or the “Company”) (NASDAQ: DHXM; TSX: DHX.A, DHX.B), is expanding its team with three key hires across its LA and London offices. Kaisa Nieminen has been appointed Senior Brand Manager, for North America, based in the Los Angeles office reporting to Tor Bushell VP, Global Brand Management in London. Dave Tovey joins in the newly created role of Business Development Manager, EMEA, and Danielle Tanton in the new role of Live Events and Attractions Manager, Global, both based in the UK reporting to Commercial Director Tom Roe.
In LA, Nieminen will lead brand and marketing initiatives in North America for Teletubbies, Twirlywoos and Yo Gabba Gabba! Having worked in roles in the U.S., U.K., Finland and Australia, Nieminen has in-depth experience in international brand marketing, PR and creative communications. She joins the company from Mattel, where she managed a portfolio of children’s entertainment properties, including Monster High, Ever After High and Polly Pocket.
Tovey joins the company from Mind Candy where he worked on the Moshi Monsters consumer products campaign across multiple categories, helping it grow to the number 1 UK toy brand during its peak. An experienced licensing executive, Tovey will be charged with working across the full DHX Brands portfolio, with a key focus on In the Night Garden.
Tanton will lead global licensing for live events and attractions across the DHX Brands IP portfolio, including hit properties Teletubbies, In the Night Garden and Twirlywoos. She has a wealth of experience in the preschool market, having started her career in the children’s industry at HIT Entertainment and Mattel. In that role, Tanton was responsible for managing various licensed live shows, experiential events, and theme park attractions across the UK and EMEA, for a range of brands including Thomas & Friends, Fireman Sam, Bob the Builder, and Barbie.
Peter Byrne, EVP, DHX Brands, says: “These appointments underpin the rapid global expansion of DHX Brands since inception. Kaisa, Dave and Danielle bring immense experience in their disciplines and will provide invaluable extra firepower as we continue to expand our brands worldwide.”
For more information, please contact:
Trade Media: Aimee Norman at DDA Blueprint PR
+44 (0) 20 8985 4708
About DHX Brands
DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (NASDAQ: DHXM; TSX: DHX.A, DHX.B) (www.dhxmedia.com), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Twirlywoos, In the Night Garden, Yo Gabba!, Caillou, Make It Pop!, Slugterra, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.
This press release contains forward looking statements with respect to DHX Media including the growth of the Company’s brands. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s most recent Annual Information Form and annual Management Discussion and Analysis, which form part of the Company’s registration statement on Form 40-F filed with the United States Securities and Exchange Commission. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.