DHX BRANDS BUILDS FURTHER MOMENTUM ON TELETUBBIES
New licensees secured include Worlds Apart (Furniture & Accessories), Aykroyds (Nightwear and Underwear),Character World (Bedding), Amscan (Partyware), Bon Bon Buddies (Confectionary), Posh Paws (Bags) GB Eye (Posters) and Zak UK (melamine tableware).
The licensees join a growing roster of partners including Character Options as global master toy partner, Egmont for international children’s books and magazines, Ravensburger, on board to produce themed puzzles; MV Sports for wheeled and outdoor toys; and International Greetings, for the arts-and-crafts category. CPLG has also signed up Gemma to produce greeting cards andRainbow Productions for costume characters of Tinky Winky, Laa Laa, Dipsy and Po.
Peter Byrne, EVP, DHX Brands added: “This impressive line-up of licensees underscores the considerable appetite there is in the market for the new Teletubbies, as well as demonstrating the enduring appeal of the brand. It is fantastic to have this momentum for the property at such an early stage.”
The new 60-episode series of Teletubbies has been commissioned by the UK’s CBeebies and is being produced for DHX Media by award-winning UK production company, Darrall Macqueen Ltd. It will feature the same well-loved characters but will bring a refreshed, contemporary look to one of the world’s most well-known pre-school properties, ensuring that it is relevant for a new generation.
Teletubbies was launched in March 1997 and became one of the most successful global children’s brands of all time. The original episodes have aired in more than 120 territories in 45 languages, and it was the very first western pre-school property to air on China’s CCTV. Its enduring resonance with children is further underscored by the brand’s postings on YouTube, which garnered more than 40 million views per month through the first nine months of 2014.
Multi award-winning, Teletubbies won a further major accolade this year, named as one of the Best Children’s TV Programmes of the last 50 years, voted for by a panel of 100 international kids’ television experts. Winning in the “most risk-taking kids’ entertainment programme” category at Prix Jeunesse International, the awards honoured the most outstanding, influential and daring children’s and youth TV programmes of the last 50 years.
For more information, please contact:
Aimee Norman at DDA Blueprint PR for DHX Media
Tel: +44 (0) 20 8985 4708 or email@example.com
About DHX Brands
DHX Brands is the dedicated brand management and licensing arm of DHX Media Ltd. (TSX: DHX.A, DHX.B) (www.dhxmedia.com), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Twirlywoos, In the Night Garden, Yo Gabba Gabba!,Caillou, Ella the Elephant, Johnny Test, Inspector Gadget, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.
This press release contains forward looking statements with respect to DHX including the timing of the release of consumer products. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s short form prospectuses dated November 14, 2013 and December 31, 2013, Annual Information Form, and annual Management Discussion and Analysis. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.