WildBrain is an industry leader in the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Roku, Apple TV, Amazon Fire and others.
WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 145,000 videos for over 600 kids’ brands in up to 22 languages. One in three kids worldwide with access to YouTube watch video on the WildBrain network, which has over 75 million subscribers, and generated over 161 billion minutes of watch time across 32 billion views in 2018. Connecting kids’ content owners with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain network features popular third-party brands such as Fireman Sam, Woody Woodpecker, Popeye, Shopkins, Irish Fairy Doors and Ben 10; original brands Kiddyzuzaa and Ellie Sparkles; and much of DHX Media’s world-renowned library of 13,000 half-hours of kids’ and family content, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others. WildBrain Studios also specializes in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos. WildBrain is a wholly owned subsidiary of DHX Media (TSX: DHX; NASDAQ: DHXM).
CHANNEL MANAGEMENT AND AUDIENCE DEVELOPMENT
WildBrain works with content owners including Mattel, Turner, NBC Universal, TUBAn, Moose Toys, , Keyrings, I.M Global (Sunny Bunnies), Zuru and Novel Entertainment. We offer content and channel localisation capabilities in 22 different languages, and develop multi-territory channel management. Take a look at a recent success story about how we grew Sunny Bunnies here.
We produce short form video content, creating professionally produced videos using our experience in adapting TV content for YouTube. We track trends, and commission specialist insight and research on preschoolers and children. All the content on our network is curated by our enthusiastic team of online experts.
At WildBrain we have a dedicated team of paid media specialists, running search and social campaigns for brands. We offer channel management and audience development services for YouTube channels. As an official Google partner, we buy inventory for the WildBrain network.
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