WILDBRAIN SPARK JOINS EFFORTS TO BOOST CHILDREN’S LITERACY WITH DEDICATED NEW CHANNEL

WildBrain Literacy for Kids channel of premium kids’ episodes features Same Language Subtitling

London, UK – June 25th, 2020 – WildBrain Spark, the digital media division of WildBrain, one of the world’s largest independent kids’ and family entertainment companies, has launched a dedicated channel of subtitled premium content for kids on its YouTube network in support of the Turn on the Subtitles literacy campaign (TOTS).

Jon Gisby, EVP and Managing Director at WildBrain Spark, said: “We knew we wanted to support this valuable initiative from its inception and have now launched a dedicated 100% subtitled WildBrain Literacy for Kids channel. TOTS has a simple message backed by compelling research and the benefits are significant and important, as well as aligning completely with our values. With kids spending so much time at home viewing content, and parents seeking to support home-learning, this initiative is also incredibly timely.”

Oli Barrett MBE, co-founder, TOTS added: “Alongside the support of parents and teachers, we believe that responsible businesses have a potential role to play in improving the literacy of young people around the world. The leadership shown by WildBrain Spark is hugely appreciated and we hope that others will be inspired by their example.”

The TOTS initiative set up by Oli Barrett MBE and Henry Warren and supported by over 30 government, business, charity and academic leaders. It highlights the substantial benefits of Same Language Subtitling (SLS) which allows audiences to hear and read the same language, word for word, in perfect timing. Extensive research from academics in countries across the world has shown that turning on the subtitles for children’s content improves literacy significantly, particularly for kids between the ages of six and ten. *

WildBrain Spark’s Literacy for Kids channel features popular episodes from its library of premium kids shows including Yo Gabba Gabba, In the Night Garden and Rev & Roll. New episodes will be published weekly and are available globally in English with the channel promoted across the WildBrain Spark network.

Please visit the WildBrain Spark Literacy for Kids channel at: https://www.youtube.com/channel/UCY7Vk5LSArbJxETGQL6eMbw

*Research into the impact of SLS on Literacy

For additional information, please contact:

Aimée Norman, DDA Blueprint PR for WildBrain Spark
+44 (0) 7957 564 050
aimee@ddablueprint.com

About WildBrain Spark

WildBrain Spark builds brands through the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Amazon Video Direct and ROKU. WildBrain Spark’s branded YouTube network is one of the largest of its kind, featuring more than 260,000 videos for more than 800 kids’ channels in over 30 languages. Every 90 days, one in every three kids worldwide with access to YouTube watches video content on the WildBrain Spark network, which has over 168 million subscribers, and approximately 4 billion views per month.

Connecting kids’ content owners and creators with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain Spark network features much of WildBrain’s own library of approximately 13,000 half-hours of kids’ and family content, including Peanuts, Teletubbies, Strawberry  Shortcake, Caillou, Inspector Gadget, Degrassi and Yo Gabba Gabba!, as well as popular third-party brands such as Fireman Sam, Spookiz, Hairdorables and Ben 10.

WildBrain Spark Studios also specializes in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos; preschool counting and alphabet videos; nursery rhymes and more.

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