Over 100 minutes of animated and live action content now rolling out on YouTube produced by
WildBrain Spark’s digital studio
London, UK – 3 September 2020 – WildBrain Spark, the premium kids and family AVOD network and studio, has inked a deal with Funrise Toys to support the launch of the collectible doll brand BFF Bright Fairy Friends with a digital-first content strategy. With Funrise Toys, WildBrain Spark is producing over 100 minutes of short-form animated and live action digital content for the brand on YouTube, with new episodes of the original series posting weekly on the BFF Bright Fairy Friends official YouTube channel.
WildBrain Spark is also executing a paid media campaign and handling channel management across the global English-language channel, which has already received over 1.4M views and 1.6M minutes of watch time WildBrain Spark will also utilise its AI tools to inform the Bright Fairy Friends content, distribution and paid media targeting.
Unboxing videos of Funrise Toys’ BFF Bright Fairy Friends collectibles have already gained early traction on YouTube since launching in early August 2020. BFF Bright Fairy Friends existing videos have been viewed over 1M times.
Jon Gisby, EVP and Managing Director at WildBrain Spark, said: “We are proud to partner with innovative toy companies as they develop bold digital-first strategies to launch and create demand for their IP, so we’re very excited to be teaming up with Funrise Toys to support their magical new BFF Bright Fairy Friends brand. The content we are creating showcases the brand’s strengths as a fun, dynamic and aspirational property, and we’re sure it will capture the imaginations of kids and families internationally.”
“We are thrilled to bring the magical world of BFF Bright Fairy Friends to life with engaging and inspiring animated content,” said Stephanie Simpson Bughi, Vice President Global Brand Marketing at Funrise. “We know kids and parents are looking for quality content, and the magical BFF fairies will spark imaginations as they teach kids to shine together as friends.”
The new digital-first content includes 2D animated episodes, character introductions and toy play videos which also feature a bespoke theme tune created by WildBrain Spark. The animated series has begun rolling out on the BFF Bright Fairy Friends YouTube channel this month and will be followed by toy play content in Autumn 2020.
The new line of products features 12 stylish characters, each with their own four surprise accessories perfect for trading and collecting. The colorful fairies each come housed in their very own fairy home with bright, motion activated twinkle lights as well as light up fairy wings. The BFF dolls are available now in the US online and in stores at Walmart, Target and Amazon. The range will launch in the United Kingdom and globally with various retail partners beginning this month.
WildBrain Spark is part of WildBrain Ltd., one of the world’s largest independent kids and family entertainment companies.
For more information, please contact:
Aimee Norman at DDA Blueprint PR
+44 (0) 7957 564 050
About WildBrain Spark
WildBrain Spark builds brands through the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Amazon Video Direct and ROKU. WildBrain Spark’s branded YouTube network is one of the largest of its kind, featuring more than 300,000 videos for more than 800 kids’ channels in over 30 languages. Every 90 days, one in every three kids worldwide with access to YouTube watches video content on the WildBrain Spark network, which has over 200 million subscribers, and approximately 4 billion views per month.
Connecting kids’ content owners and creators with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain Spark network features much of WildBrain’s own library of approximately 13,000 half-hours of kids’ and family content, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi and Yo Gabba Gabba!, as well as popular third-party brands such as Fireman Sam, Spookiz and Hairdorables.
WildBrain Spark Studios also specializes in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos; preschool counting and alphabet videos; nursery rhymes and more.
Funrise is a global innovator and industry leader in the design, manufacturing, marketing and distribution of toys worldwide. Delivering fun for kids of all ages, Funrise portfolio consists of its own brands including BFF BRIGHT FAIRY FRIENDS™, GAZILLION®, HERODRIVE™, FART NINJAS™ and RAINBOW BUTTERFLY UNICORN KITTY™, as well as licensed properties from premier partners.
Funrise is headquartered in Van Nuys, CA, with additional U.S. offices and showrooms in Minneapolis, MN and Bentonville, AR, and international offices in Canada, Mexico, United Kingdom, France, Spain, Australia and Hong Kong. Funrise is a wholly-owned subsidiary of Matrix Holdings Limited.
Media Contact for Funrise: