Social Media Users Can Participate in the Peanuts Matching Program to Bring Trees to Wildfire-Ravaged Areas of Southern California, Wildlife Habitats in Michigan, and Forests in the UK and Nepal
New York, NY – April 27, 2021 – Expanding on the vital “Take Care of the Earth” message of its recent Earth Day activities, Peanuts Worldwide announces a new philanthropic environmental project for Arbor Day and far beyond: a social media collaboration with the nonprofit Arbor Day Foundation that will bring up to 100,000 new trees to key areas of ecological need across the globe.
Through April 30 (Arbor Day), the Arbor Day Foundation invites social media users to post photos of trees on Instagram, Twitter, and Facebook with the hashtag #arborday, and will plant one tree for each post, up to 50,000 trees. Peanuts will match every tree planted, potentially doubling the number of trees to 100,000 worldwide.
Peanuts Worldwide extends their Take Care with Peanuts initiative with new Arbor Day Foundation relationship, which will see up to 100,000 trees planted this year.
The project is a new pillar of Peanuts’ recently launched Take Care With Peanuts initiative, which encourages good global citizenship through three key efforts: ‘Take care of yourself,’ ‘Take care of each other,’ and ‘Take care of the Earth.’
The 2021 tree-planting schedule is just the beginning of a shared initiative between Peanuts and the Arbor Day Foundation, which will ultimately work towards additional tree planting efforts. For Peanuts, this is also the launch of a larger tree-planting project across five continents with additional international organizations.
“Planting trees touches all three messages of Take Care With Peanuts,” said Jeannie Schulz, widow of Peanuts creator Charles M. Schulz. “Because by cleaning the air, water, and soil through new trees, we’re taking care of ourselves, each other, and most definitely the Earth.”
Arbor Day focuses on planting trees and all the ecological, personal, and community benefits from doing so. Thanks to donations from Peanuts, in 2021 the Arbor Day Foundation will plant tens of thousands of trees around the world in order to:
- Restore wildfire-ravaged forests and watersheds of Southern California’s Angeles National Forest (near Pasadena) and Los Padres National Forest (near Santa Barbara)
- Improve wildlife habitats in Michigan State Forests
- Enhance community forest in the UK’s Mersey Forest
- Protect wildlife in Chitwan National Park in Nepal
The Take Care With Peanuts initiative features home- and school-friendly videos and activities as well as philanthropic endeavors, such as donating cheerful Snoopy-and-Woodstock murals to 70 hospitals on six continents, where they could be painted by patients, doctors, nurses, and staff. Peanuts’ tree-planting projects will continue through the 75th anniversary of the comic strip in 2025.
“Although Charlie Brown’s nemesis is a kite-eating tree, my husband had a broader view of the importance of trees and devoted a number of strips to the subject—one even referenced Arbor Day itself,” added Jeannie Schulz. “As Lucy said to Linus, ‘The planting of a tree shows faith in the future.’ So we are delighted to be supporting this effort to create a healthier Earth for generations to come.”
For more information, please contact:
Hannah Guy, 212-293-8524, hannah.guy@peanuts.com
Alison Hill, 714-287-2015, alison@currentpr.com
About Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
About Arbor Day Foundation
Founded in 1972, the Arbor Day Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with more than 1 million members, supporters, and valued partners. Since its founding, more than 400 million Arbor Day Foundation trees have been planted in neighborhoods, communities, cities, and forests throughout the world. Our vision is to help others understand and use trees as a solution to many of the global issues we face today, including air quality, water quality, climate change, deforestation, poverty, and hunger. As one of the world’s largest operating conservation foundations, the Arbor Day Foundation, through its members, partners and programs, educates and engages stakeholders and communities across the globe to involve themselves in its mission of planting, nurturing and celebrating trees.