DHX MEDIA GOES ON ASIAN SELLING SPREE
Closes raft of pre-ATF sales with broadcasters in the region
Toronto, ON, London, UK – 6 December 2011 – DHX Media, a leading international producer and distributor of television programming and interactive content, has signed a raft of deals from its catalogue of kids entertainment with broadcasters in Asia as it prepares to attend this year’s Asia Television Forum.
In Korea, KBS and Kids Talk Talk have acquired Pirates – Adventures in Art, with the digital broadcaster also picking up animated eco-centric series dirtgirlworld, which has also sold to Mediacorp in Singapore alongside Martha Speaks, Poppetstown, Pirates – Adventures in Art and Watership Down.
In Malaysia, broadcaster Astro has snapped up preschool quartet dirtgirlworld, Pirates – Adventures in Art, POKO and new DHX show, Monster Math Squad, while in Taiwan, YoYo (Eastern Broadcasting Co.) has bought the new season of Super Why! (15 x 30′).
Finally, in further deals, Nickelodeon India has acquired factual series The Adrenaline Project and True Visions in Thailand has taken all seasons of Kid vs Kat.
Craig McGillivray, Territory Manager at DHX Media, said: “Asia is a significant market for our shows with broadcasters picking up a diverse range of product from our library. One of our key properties for ATF will be Rastamouse, which is performing very well in the UK on CBeebies and the iPlayer and attracting significant interest from licensees with several key categories already signed. We believe it would perform very well in Asia and are keen to speak to prospective broadcast partners.”
Rastamouse, the animated series based on the critically acclaimed books by Genevieve Webster and Michael De Souza, launched on CBeebies in January 2011 and has since engaged a following of preschoolers and parents alike. The series features Rastamouse, Scratchy and Zoomer of Da Easy Crew, the mystery-solving, reggae-playing band who always make a bad ting good and live by their motto, “redemption, not retribution.”
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DHX Media’s existing roster of licensing partners for Rastamouse include EMI (music), Universal (DVD), Character Options (master toy), MacMillan (publishing) Vogue (melamine products from tableware to drinkware, clocks and room decor), Zap (bedding), MVSports (outdoor toys) Sommerbond (underwear and nightwear) Their Nibs (children’s sleepwear).
About DHX Media
DHX Media, together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. DHX Media has produced over 40 original television series and maintains a library of over 2,500 half-hours of animation and live-action programming. DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London. DHX Media is listed on the TSX (Toronto Stock Exchange). www.dhxmedia.com