Halifax, NS – 8 January 2008 – DHX Media Ltd. (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content, announces the commissioning of a new preschool television series entitled Animal Mechanicals. The series of 40, 15-minute episodes is produced by DHX Media’s Halifax Film unit, and distributed by DHX Media’s DECODE Enterprises unit. The series has been commissioned by the CBC, which has been granted broadcast rights for Canada for six years, while DHX Media retains the rights to the series for all other jurisdictions. Delivery of the series’ episodes is expected to commence this winter.
Michael Donovan, Chairman and CEO of DHX Media, commented: “We are very proud to introduce Animal Mechanicals and its characters who rise to challenges put before them by transforming into ‘super’ versions of themselves. The series offers entertaining content but with a curriculum-based approach, as do most of the children’s shows on our production slate and in our library, such as Bo On the Go!, SuperWHY! and the award-winning POKO. The show reinforces for kids the enduring life lesson that challenges are fun which we expect will help Animal Mechanicals to generate recurring library distribution revenue for many years to come.”
About Animal Mechanicals
Animal Mechanicals is an action/adventure series for preschoolers that combines the excitement of monster truck rallies with the fantastic world of mythical animals on cool quests. Animal Mechanicals live and play in a place unlike any other: a colorful “snaptogether-take-apart” world. Their world can also transform, just like the Animal Mechanicals themselves. Things are always popping up, changing shape and, most of all, presenting challenges to the Animal Mechanicals. Nothing is impossible for the Animal Mechanicals.
For more information, please contact:
DHX Media Ltd.
Dana Landry – Chief Financial Officer
David A. Regan – EVP Corporate Development & IR
AIM Nominated Advisors: Canaccord Adams Limited
+44 (0) 20-7050-6500
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. is listed on AIM and on the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment and Halifax Film, are the producers or co-producers of 11 original television series or theatrical releases currently commissioned for production and maintain a growing library of over 1,700 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com
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