DHX MEDIA AND AIR BUD ENTERTAINMENT STRIKE GLOBAL DISTRIBUTION DEAL

DHX Media to handle worldwide sales for the library of live-action Air Bud movies

Pup_Star_PR

Halifax, NS – 20 September 2016 – DHX Media (or the “Company”) (NASDAQ: DHXM; TSX: DHX.A, DHX.B), the world’s leading independent, pure-play kids’ content company, has signed a deal for global distribution rights to the Air Bud franchises with Air Bud Entertainment, the creative force behind one of the top-selling live-action, direct-to-video movies in the family category.

DHX Media has entered into an agreement to globally distribute 15 films (43 half-hours of content) across the much-loved franchise, which stars a host of talking dogs and other animals. The deal includes the franchise’s all-new feature Pup Star about a Yorkshire Terrier who, when competing in a televised singing competition, is separated from her owner by an opportunistic dog pound worker which is currently available on Digital HD and will be available on Netflix in the US and other territories in late October. This distribution deal spans across Air Bud’s productions, from the original Air Bud hit movie, almost 20 years ago, to the all-new release Pup Star.

As part of the agreement, other Air Bud Entertainment titles include Air Buddies, Air Bud: Golden Receiver, Air Bud: World Pup, Air Bud: Seventh Inning Fetch, Air Bud: Spikes Back, Chestnut: Hero of Central Park, MVP: Most Valuable Primate, MVP II: Most Vertical Primate, MXP: Most Xtreme Primate , Russell Madness, Monkey Up, Spymate and The Duke. The 15 films are all produced by Air Bud Entertainment.

Josh Scherba, SVP, Distribution at DHX Media, said: “These family films are heavy on both the cute and comedy factors, making them perfectly pitched for wide international appeal. Air Bud has a preeminent reputation for animal-starred adventure films and these 15 titles make a strong addition to the DHX Media distribution library.”

Anna McRoberts, President of Air Bud, said: “DHX is an excellent distribution partner for us with their specificity on family content and their global breadth and reach. Their focus, as is ours, is delivering great content to family audiences globally and we see this as the start of a strong partnership of our strategically aligned brands.”

For more information, please contact:

Trade Media: Aimee Norman at DDA Blueprint PR
aimee@ddablueprint.com
+44 (0) 20 7932 9800

About DHX Media
DHX Media Ltd. (www.dhxmedia.com) is the world’s leading independent, pure-play kids’ content company. Owner of the world’s largest independent library of kids’ and family content, at more than 11,500 half-hours, DHX Media is recognized globally for such brands as Teletubbies, Yo Gabba Gabba!, Caillou, In the Night Garden, Inspector Gadget, Make It Pop, Slugterra and the multiple award-winning Degrassi franchise. DHX Media is comprised of four main business units: DHX Studios creates high-quality original entertainment at its Vancouver and Halifax animation studios, its Toronto live-action studio, and in working with top international producers; DHX Distribution is a major provider of content to the global market; DHX Television, home to the Family suite of channels, is dedicated to delivering best-in-class programming to Canadian families; and DHX Brands specializes in creating, building and managing high-profile global entertainment brands within the children’s and young-adult markets. DHX Media also owns the full-service international licensing agency, Copyright Promotions Licensing Group Ltd. (CPLG), which represents numerous entertainment, sport and design brands. DHX Media has offices in 15 cities worldwide, including Toronto, Vancouver, Halifax, Los Angeles, London, Paris, Barcelona, Milan, Munich, Amsterdam and Beijing. The Company is listed on the NASDAQ Global Select Market under the ticker symbol DHXM, and on the Toronto Stock Exchange under the ticker symbols DHX.A and DHX.B.

About Air Bud Entertainment 
The company behind the beloved’ AIR BUD and DISNEY AIR BUDDIES franchises, Air Bud Entertainment is celebrating 20 years as a trusted family brand, which has become part of the social fabric across generations of children, parents and grandparents. Offering original family-friend films across numerous multi-media and digital platforms, fans can also now watch exclusive programming on Air Bud TV including original, all new short form content and TV series. Visit and subscribe to airbud.com and www.youtube.com/channel/UCHAL_UurzMKDyrpddriiuXA

 

 

We're Hiring View Open Positions