WildBrain to Produce Toyplay Series for Much Loved Preschool Brand, Clangers
Published: September 7, 2018
WildBrain is pleased to announce that they have been commissioned by Coolabi Group to produce an original YouTube toy-play series for the much-loved preschool brand, Clangers.
The internationally renowned animation follows the adventures of a family of lovable, pink creatures who live on a little blue planet. The show first made its debut on the BBC in 1969, and will now be exclusively managed on YouTube by WildBrain’s team of expert channel managers as part of a two-year deal.
The online series is set to launch later this year ahead of the brand’s 50th anniversary celebrations.
See below for full release.
WILDBRAIN COMMISSIONED BY COOLABI TO PRODUCE ORIGINAL CLANGERS TOY-PLAY SERIES EXCLUSIVELY FOR YOUTUBE
Agreement includes two-year deal for exclusive global management of Clangers on YouTube
London, UK – 6 September 2018 – WildBrain, a leading digital kids’ network & studio, has been commissioned by leading independent international media group and rights owner, Coolabi Group, to produce an original, 10-episode YouTube toy-play series for Coolabi’s much-loved preschool brand, Clangers, following a successful pilot earlier this year. As part of a two-year global agreement under which WildBrain exclusively manages all official Clangers content on YouTube, WildBrain has also been appointed by Coolabi to manage the YouTube strategy for the new narrative toy-play series, with the aim of expanding the brand’s international audience. The latest content is expected to launch on the official Clangers’ YouTube channel for Halloween 2018.
“Clangers is a wonderful example of a preschool property with a strong UK heritage that is now reaching global audiences on YouTube through new content,” said Jon Gisby, Managing Director, WildBrain. “Since taking over channel management earlier this year, WildBrain has doubled the YouTube audience for Clangers and our viewing data shows strong potential for additional international growth. WildBrain Studios are excited to begin work on a new toy-play series for Clangers fans around the world to enjoy on YouTube.”
Jeremy Banks, Chief Executive, Coolabi Group, comments: “We are over the moon to be partnering with WildBrain in bringing our magical brand, Clangers, to even more new audiences across the globe. The YouTube channel is really starting to increase the visibility and footprint of Clangers on the platform. With the Clangers’ 50th anniversary approaching in 2019, we have a really exciting twelve months ahead and the new toy-play series is set to be one of the many new adventures we are taking the brand on to celebrate!”
The new Clangers narrative toy-play series is set to launch later this year and will stay true to the show’s much-loved topics of kindness, problem-solving, creativity, family and music. In addition, some of the episodes are linked with key celebrations and sporting events.
Clangers first appeared on the BBC from 1969 to 1972, and returned to the BBC to huge fanfare 46 years after its initial debut in 2015. Co-produced by CBeebies, Coolabi Group and Smallfilms, the new Clangers series premiered on the BBC’s preschool channel, CBeebies, and was also picked up by Sprout and Netflix in the US. The highly popular new series has won numerous awards, including a 2015 Bafta for best preschool animation, and a 2017 Kidscreen Award for best animation.
Clangers is an internationally renowned pre-school stop motion-animation featuring a family of loveable, pink, mouse-like creatures who communicate in whistles and eat soup from their little blue planet’s soup wells.
The show, originally created by Peter Firmin and Oliver Postgate, first made its debut on BBC Television in 1969, and returned to CBeebies to huge fanfare in June 2015 with a brand new, multi-award winning series of 52 x 11 episodes featuring Mother, Major, Tiny, Small and Granny Clanger, which quickly became one of CBeebies’ top rating shows. A second new series premiered on CBeebies in 2017 & 2018, with 26 x 11 minute episodes, bringing the total number of new episodes to 78.
The new Clanger series’ have all the magical, surreal, gentle, melodic elements of the original show and transforms it into an even more vivid, vibrant, technically improved production. The show uses the same stop-motion animation techniques as the original but with improved technology and a larger team. It is narrated by Michael Palin in the UK and William Shatner in the US.
In 2015, Clangers won the BAFTA and Broadcast Awards for best pre-school animation. In addition, Clangers won the Kidscreen Best Animation in Creative Talent Award, plus the 2016 Voice of The Listener and Viewer (VLV) award for excellence in broadcasting, the 2016 Pulcinella Award for best pre-school animation, and the 2016 Bulldog Televisual Children’s Award.
In December 2016, Coolabi launched creative brand campaign, #ClangersForKindness, which generated exceptional consumer reach and engagement. The campaign’s brand communication integrated TV and radio advertising, YouTube, PR, sponsorship, social and blogger interaction. To date, over 10,000 kindness wishes have been made and the #ClangersForKindness hashtag has had a reach of two million.
In 2019 Clangers will celebrate its 50th Anniversary since the first episode launched on the BBC in 1969. The anniversary will herald a year of surprises and activations for both new and older fans.