WildBrain to Produce First Popeye Content in Ten Years

Published: May 23, 2018

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WildBrain has been chosen to manage and produce new Popeye content for YouTube. In collaboration with King Features, WildBrain intends to grow the Popeye channel through an effective channel management strategy, whilst reinvigorating the brand on YouTube ahead of its 90th anniversary in 2019.

Read below for full press release.



Leading Children’s Entertainment Studio, WildBrain, to Produce Original Popeye Content and Manage the Iconic Sailor Man’s YouTube Channel

NEW YORK –May 22, 2018–Today at Licensing Expo in Las Vegas, King Features Syndicate, a division of Hearst, announced a new agreement with WildBrain, a leading digital kids’ network and studio, to manage and produce original Popeye content on YouTube. The agreement will introduce the first original Popeye content in over 10 years forming the foundation for a reimagination of the brand, leading into its 90th anniversary in 2019. WildBrain will work closely with King Features to enhance existing programming on the channel while creating new animation in the popular squash and stretch animation style.

Beginning immediately, WildBrain will assume worldwide management of the Popeye and Friends OfficialYouTube Channel to grow the iconic Sailor Man’s global audience across the platform. The digital studio will begin by producing new compilations of cartoon favorites including Classic Popeye, Popeye and Son, and The Continuing Adventures of Popeye.

“Popeye is a truly iconic character with fans that span generations. We are looking forward to expanding Popeye’s presence on YouTube with WildBrain as our partner and reaching new audiences in the process,” said C.J. Kettler, President, King Features. “WildBrain has the secret sauce that will help Popeye connect with his audience of millions around the world while growing his fan base exponentially through fresh new animation as we head into his anniversary year.”

“Such an iconic brand as Popeye is a wonderful addition to the WildBrain network,” said Jo Parkinson, Head of Operations at WildBrain. “WildBrain is delighted to build on King Entertainment’s global brand program for Popeye, using our expertise in developing, launching and managing digital content and channels on YouTube, which is an ideal platform for connecting with today’s fans and growing brands worldwide.”

Popeye is one of the world’s most recognizable pop culture icons and has maintained a loyal fan following for nearly 90 years. With more than 9 Million followers on Facebook, Popeye continues to be loved by fans from around the globe as the tough, spinach-loving sailor man who always stands up for the underdog.

The WildBrain collaboration comes on the heels of Popeye’s newly redesigned brand logo and packaging, a fresh, interactive website, and a new YouTube channel, which has amplified Popeye’s social media with over 3.2 Million minutes of content viewed in the last month alone. King Features also recently announced more than a dozen new merchandising partners from around the globe on board to elevate the salty sailor at retail ahead of his 90th anniversary in 2019.

The WildBrain network generated over 55 billion minutes of watch time across network from July through December 2017. Connecting kids’ content owners with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain network features popular third-party brands such as Bob the Builder, Fireman Sam, Shopkins and Lazy Town, as well as much of DHX Media’s world-renowned library of 13,000 half-hours of kids’ and family content, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba!and many others.

WildBrain Studios also specializes in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos; book readings; preschool counting and alphabet videos; nursery rhymes and more.

Fans can find more at the recently launched website, a home for all things Popeye, including video content, the latest news, an interactive timeline charting his history and a photo filter feature that allows fans to brand and share their Popeye-inspired strong to the finish moments.

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