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WildBrain to Produce Hairdorables Content and Manage YouTube Channel

Published: September 27, 2018

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We’re full of that ‘big hair, don’t care’ attitude as we proudly announce that Just Play, a leading US toy manufacturer, has appointed WildBrain to exclusively manage their global YouTube strategy and channel in support of the new ‘Hairdorables’ toy brand. As part of the deal, we’ll also be creating Hairdorables’ first-ever YouTube series to inspire young fans and celebrate the squad of 12 fabulous and fashion-forward dolls.

We’re thrilled to be working alongside such an exciting new toy launch – the Hairdorables embody many of the popular toy trends seen on YouTube today, from unboxing and the element of surprise to collectables. What’s more, the characters are all YouTubers themselves who create unique content about their interests – fashion, cooking and more. We like that the characters are diverse and unique with their own hobbies and passions, just like kids today.

The YouTube series will be a collection of animated and live-action shorts, produced by WildBrain, in English. It will consist of animated vlogs to introduce each character (very much aligned to the YouTube culture of today), live-action toy play videos, and an animated series about the characters’ lives and adventures. Our hope is that the YouTube channel will engage kids worldwide with the brand and inspire fans to create their own Hairdorables videos too!

The YouTube channel will launch on the 30th August, check it out here.

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