WildBrain Appointed Global YouTube Manager for ToonMarty
Published: April 17, 2018
WildBrain is pleased to announce that they have chosen to launch and develop an audience for animated comedy series ToonMarty on YouTube.
Set in Toonville, the home of all cartoons, the series focuses on the adventures of ‘busy body’ Marty, who is constantly getting mixed up in the other cartoon’s business.
This deal comes after months of discussion and we are excited to introduce Toon Marty as the newest brand in our diverse, ever-growing kids network
Read full release below.
TOONMARTY LANDS NEW GLOBAL PARTNERS
New partners include Discovery Networks Italy, Viacom in China and WildBrain
Barcelona – Montreal – Date, 2018 – Animated comedy series ToonMarty (40×11’) has been picked up from Barcelona based GoldBee by Discovery Networks in Italy to debut on its K2 Free to Air channel starting this spring.
The agreement follows the launch of the series last month on Télévisions’ France 4 channel. It will debut later this year on CITV (UK) after a successful launch on Nickelodeon International.
The slapstick buddy comedy was also picked up by Viacom for Mainland China, where it will exploit digital rights in the country.
DHX Media -owned digital kids’ network and studio WildBrain is on board with the series, as it will launch and develop ToonMarty on YouTube.
Produced by Montreal’s Sardine Productions, ToonMarty, was originally commissioned by Corus Entertainment for its French and English Teletoon networks and premiered on both in Canada last May (2017).
Christophe Goldberger, GoldBee’s Managing Director: “With these new partners on board, ToonMarty is present on A-list platforms in most major European territories, and will also be available to kids over a range of platforms in China. The launch of the brand on YouTube will help grow the fan base globally. We are now looking to secure new partners for the merchandising activities of ToonMarty”.
Ghislain Cyr, President of Sardine Productions, and Producer of ToonMarty: “We are delighted by the success of the series. It is always exciting to know that our work touches audiences from around the world”
In the middle of Toonville, where all cartoons live, sits the Toonmart, where all cartoons hang out. As the Number One (read “only”) employee there, busy body Marty believes his job is to stick his nose in everyone else’s business… and there’s no business Marty likes better than somebody else’s business, except maybe show business! With every bend, bounce, flip and spin, Marty makes a great big cartoony adventure out of everything, and includes everyone in his Marty-Party!
The series was developed jointly with an interactive on-line game “Marty’s Special Delivery” where kids get to serve eccentric Toonville customers with classic Marty flair. As always, Marty’s penchant for exaggeration means that nothing is simple or small. Serving customers is a cartoony and wacky experience! Players get to play with their favourite characters from the TV show and uncover their special talents to create the Marty-est, craziest, wackiest chain reactions.
The property is supported by The Bell Fund, The Canadian Media Fund, the CPTC, The Shaw Rocket Fund and the SODEC