WildBrain Appointed Exclusive Global Manager of Lottie Dottie Chicken on YouTube
Published: July 4, 2018
WildBrain to expand brand’s US and UK audience
WildBrain is pleased to be saying “Olá!” to the popular Brazilian kids’ brand, Lottie Dottie Chicken.
WildBrain has signed an exclusive global agreement with the brand’s owner, animation studio Bromelia Productions, to manage their popular English-language YouTube channels and to launch season one of the new Lottie Dottie Chicken YouTube miniseries in the US and UK.
Aimed at children ages six months to five-years-old, Lottie Dottie Chicken began as a music project between Juliano Prado and Marcos Luporini and has since grown exponentially. Since its YouTube launch in 2006, it has amassed more than 20.4 million subscribers across its 10 language channels and, in May 2018, ranked as the fourth most-viewed kids’ YouTube channel worldwide for that month.
The brand has also seen many partnerships and record sales numbers, including hundreds of licensing agreements and an estimated 2.5 million DVDs, while Lottie Dottie Chicken’s Portuguese broadcast series, Galinha Pintadinha Mini, has garnered more than 14 billion views across channels in Brazil and worldwide.
“Lottie Dottie Chicken is a Brazilian success story, and we’re delighted to help drive its future growth with English-speaking audiences,” says Michael Carroll, Business Development Manager at WildBrain. “WildBrain has proven experience managing and growing English YouTube channels on behalf of international brands, and we’re confident we can deliver the same great content that Brazilian children love to audiences in the US and UK, too.”