WILDBRAIN SPARK BRINGING PARK STAR MEDIA’S SUPER BINKS TOY BRAND TO AVOD

Leading kids’ network and studio co-producing and launching digital-first series based on best-selling toy figurine line

London, UK – 9 September 2020 – WildBrain Spark, the premium kids and family AVOD network and studio, has secured a deal with US-Korean production company Park Star Media to  co-produce and launch the new digital-first kids’ superhero series Super Binks. Originally created as a toy figurine range in Asia, WildBrain Spark is co-producing the new short-form 2D animated series with Park Star Media, and will also handle YouTube channel management across the new Super Binks global channel, where a new episode will post weekly. Additionally, WildBrain Spark will release the series on Amazon Video Direct from September.

The Super Binks are coming to the WildBrain Spark network on YouTube

The Super Binks characters began life on lollipops when Park Star Media’s toy company in Seoul partnered with Perfetti Van Melle’s Chupa Chups brands across Asia to launch blind box figurines featuring the superheroes between 2017-2019. The toy products were sold online, at toy exhibitions across Asia, and at boutique stores in Korea.

Jon Gisby, EVP and Managing Director at WildBrain Spark, said: “The outstanding success Park Star Media had with its Super Binks figurines made the property ripe for being transformed into a digital-first series. This is also a perfect example of how we can use our production capabilities to support brands as they make the jump from the toy shelf to the small screen, through the creation of engaging digital-first content. With its wacky humour and dynamic stories, we know the Super Binks series will be a huge hit with kids all around the world.”

Young Park, Co-founder and Executive Producer at Park Star Media, said: “We’re excited to partner with WildBrain Spark to transform our existing toy figurines into a digital animated series. To meet the surge in demand for animated content aimed at kids and families, our collaboration with a premier partner like WildBrain Spark feels natural because of their expertise in building premium digital brands and connecting them to viewers worldwide. We look forward to our partnership as we leverage the strength and resources of both companies to build Super Binks into a quality IP for a global audience.”

The Super Binks are seven cute superhero babies, whose enchanted pacifiers (or binkies) hold the key to their superpowers. Each baby comes from a different part of the world and possesses unique qualities and superpowers. Together they form a strong, diverse and dynamic super-team!

In each episode, the Super Binks battle against mischief and mayhem in order to protect their beloved Park – a vast and magical world that spans limitless terrains. On their wacky adventures, the Super Binks confront giant monsters, save creatures in need or simply have fun playing pranks on one another. When they’re not out on missions, the Super Binks hang out at the ‘Super Binks HQ’. Cleverly disguised as a (pretty epic) jungle gym, the Super Binks HQ is the perfect location for top-secret world-saving meetings and even more top-secret playdates.

WildBrain Spark is part of WildBrain Ltd., one of the world’s largest independent kids and family entertainment companies.

For more information, please contact:

Aimee Norman at DDA Blueprint PR
aimee@ddablueprint.com
+44 (0) 7957 564 050

About WildBrain Spark

WildBrain Spark builds brands through the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Amazon Video Direct and ROKU. WildBrain Spark’s branded YouTube network is one of the largest of its kind, featuring more than 300,000 videos for more than 800 kids’ channels in over 30 languages. Every 90 days, one in every three kids worldwide with access to YouTube watches video content on the WildBrain Spark network, which has over 168 million subscribers, and approximately 4 billion views per month.

Connecting kids’ content owners and creators with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain Spark network features much of WildBrain’s own library of approximately 13,000 half-hours of kids’ and family content, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi and Yo Gabba Gabba!, as well as popular third-party brands such as Fireman Sam, Spookiz and Hairdorables.

WildBrain Spark Studios also specializes in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos; preschool counting and alphabet videos; nursery rhymes and more.

About Park Star Media

Park Star Media is a production company that creates and produces media content for all platforms. Based in Los Angeles and Seoul, Park Star Media develops brands and IP for the worldwide market with a focus on kids and family entertainment.

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