FAMILY CHANNEL LAUNCHES “STAND UP! A WELLNESS PROJECT”, A YEAR-ROUND INITIATIVE IN SUPPORT OF KIDS’ MENTAL HEALTH

VISIT FAMILY.CA TO NOMINATE AN IMPORTANT PERSON IN YOUR LIFE WHO HAS MADE A POSITIVE IMPACT

FOLLOW @FAMILY_CHANNEL FOR SPECIAL MESSAGES FROM NETWORK STARS IN SUPPORT OF KIDS HELP PHONE’S #SHOWUPFORYOUTH CAMPAIGN

Toronto, ON, 15 November 2019 – Family Channel is kicking off Bullying Awareness Week with the launch of Stand UP! A Wellness Project, a new year-round campaign dedicated to promoting kids’ mental health and wellness, in partnership with PREVNet, Kids Help Phone, Recess Guardians, Jack.org, TELUS Wise and others. Beginning with Bullying Awareness Week, November 17-23, Family will be lending its megaphone to Kids Help Phone and Recess Guardians, two organizations doing tremendous work in the field of youth mental health, donating broadcast media space for PSAs. Family will also be featuring special messages from popular network stars, such as Alexandra Chaves (The Next Step), Kamaia Fairburn (Holly Hobbie), Alec Dahmer (Bajillionaires) and others on Family social media channels. Additional on-air and social media campaigns will continue throughout the year.

To reinforce and showcase the importance and real-life impact of positive relationships, Family is also launching the Stand UP! Spotlight program, inviting viewers to nominate an important person in their life who has made a positive impact on their emotional wellbeing through kindness. Beginning November 17, viewers are invited to visit Family.ca/StandUP, where they can submit a video describing their relationship with the nominee and why that person is important to them. Family will select three amazing relationships to ‘shine the spotlight’ on by featuring their stories on the network during Mental Health Week in May 2020. Full program details are available at Family.ca/StandUP.

 

 

“Bullying awareness remains as important an issue today as it did when we co-founded Bullying Awareness Week and launched the first Stand UP! anti-bullying campaign in 2003,” said Joe Tedesco, EVP and General Manager, WildBrain Television. “We know how important positive relationships are to a child’s healthy mental development, and as a national broadcaster with the capacity to speak to youth and families across Canada, we want to reinforce this message year-round, not just during Bullying Awareness Week.  We’re honoured to work with our partners to support and promote the important work of organizations like Kids Help Phone, PREVNet and Jack.org through the year-long Stand up! A Wellness Project.”

Throughout Bullying Awareness Week, Family Channel will be supporting Kids Help Phone’s #StandUpForYouth social media campaign with special messages from network stars. Viewers are encouraged to show their dedication to youth mental wellness by posting their own stories to social media with #ShowUpForYouth and tagging @Family_Channel and @KidsHelpPhone.

Those interested in learning more about Stand UP! A Wellness Project and the initiative’s partner organizations are invited to visit Family.ca/StandUP, where they can also find downloadable resources, including tip sheets and activities for students, parents and teachers.

Family Channel co-founded Bullying Awareness Week in 2003 and developed the Stand UP! campaign in association with PREVNet (Promoting Relationships and Eliminating Violence Network), a national network of Canadian researchers, community organizations and governments committed to ending bullying and promoting positive relationships. Bullying Awareness Week runs November 17-23, 2019.

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Family Channel offers the best in family television entertainment in a premium, high-definition, multiplatform environment. Dedicated to celebrating family life and providing opportunities for the whole family to gather and watch together, Family airs a unique mix of top-rated Canadian and acquired series, movies and specials. Family Channel subscribers have access to Family OnDemand at no additional cost, to see hit movies and series when they want them, where they want them. Visit us at Family.ca.

About WildBrain Television

WildBrain Television is composed of Family Channel, Family CHRGD, Family Jr. and Télémagino. Dedicated to celebrating family fun, WildBrain Television delivers best-in-class programming and hosts captivating live events that appeal to Canadian families. WildBrain Television is home to world-renowned series including America Ninja Warrior Jr., Holly Hobbie, Megaman, Teletubbies and Rev & Roll.

For additional information, please contact:

Siobhan Girvan
Marketing & Publicity Assistant, WildBrain Television
416-977-7290
siobhan.girvan@wildbrain.com

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