New series premiered in the US on May 30th on Nick Jr.
Halifax, NS – 14 June 2016 – DHX Brands, the dedicated brand-management and consumer-products arm of DHX Media (“DHX” or the “Company”) (NASDAQ: DHXM; TSX: DHX.A, DHX.B), has signed six new North American licensees for its hit preschool property, Teletubbies, in a series of deals brokered by CPLG North America. DHX Media’s new Teletubbies series launched last month on Nick Jr. in the US and is also airing on Family Jr. in Canada.
Joining the roster of top-tier licensees on the brand are Hybrid (Apparel), Amscan (Paper and Party Goods), Playtex (Sippy Cups, Bottles, Infant Mealtimes and Pacifiers), Global Brands Group/AME (Sleepwear), Rasta Imposta (Costumes, Novelty hats) and TabTale, the second Teletubbies app partner. These join a line-up of previously announced Teletubbies licensees, including Sony Pictures Home Entertainment (global DVD and Digital), Spin Master (North American Master Toy Distributor), Accessory Innovations (Bags, Backpacks, Hats), SG Company (Footwear), Franco Manufacturing (Juvenile Bedding), Betesh (Toddler Bedding), VTech (Electronic Learning Toys) and Cube Interactive (Apps).
To date, more than 65 licensing deals worldwide have been signed for the new Teletubbies.
Tom Roe, Commercial Director, DHX Brands, said: “These new deals, signed in the lead up to the U.S. broadcast launch on Nick Jr., are testament to the overwhelming interest in this brand from licensees in North America. It’s a very exciting time – we have great companies on board for consumer products and we are looking forward to growing the Teletubbies presence in North America for a new generation of fans.”
Global phenomenon Teletubbies first launched in March 1997 and became one of the most successful global children’s brands of all time. It has reached more than 1 billion children to date and the original episodes have aired in over 120 territories in 45 different languages. It was the very first western pre-school property to air on China’s CCTV reaching an audience of 300 million children. Its enduring resonance with children is further underscored by the brand’s postings on YouTube which reach over 100 million views per month.
For more information, please contact:
Trade Media: Aimee Norman at DDA Blueprint PR
+44 (0) 20 8985 4708
Financial Media: Shaun Smith – Director, Corporate Communications, DHX Media Ltd.
Investor Relations: Nancy Chan-Palmateer – Director, Investor Relations, DHX Media Ltd.
About DHX Brands
DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (NASDAQ: DHXM; TSX: DHX.A, DHX.B) (www.dhxmedia.com), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and managing high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Twirlywoos, In the Night Garden, Yo Gabba Gabba!, Caillou, Make It Pop!, Slugterra, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.
CPLG (www.cplg.com) is one of the world’s leading entertainment, sport and brand licensing agencies with offices in the UK, Benelux, France, Germany, Italy, Spain, Sweden, Poland, Middle East, Greece & Turkey and the US. Owned by DHX Media (www.dhxmedia.com) a leader in the creation, production and licensing of family entertainment rights, CPLG has more than 40 years of experience in the licensing industry. It provides each of its clients with dedicated licensing and marketing industry professionals and a fully-integrated product development, legal and accounting service. CPLG believes that partnership is about clarity, openness and trust, and is widely known for its no-nonsense, straightforward approach; Expert Common Sense.
This press release contains “forward-looking statements” under applicable securities laws with respect to DHX including, without limitation, statements regarding the broadcast, distribution, licensing, growth, and business strategies in respect of Teletubbies. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results or events may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s Annual Information Form and annual Management Discussion and Analysis, which also form part of the Company’s annual report on Form 40-F filed with the SEC. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.