Teaming up to provide branded activity sessions for pre-schoolers
Halifax, NS – 27 August 2015 – DHX Brands, the dedicated brand-management and consumer-products arm of DHX Media (“DHX” or the “Company”) (NASDAQ: DHXM; TSX: DHX.A, DHX.B), is collaborating with Jo Jingles, the UK’s largest provider of pre-school music, singing and movement classes, to create a branded In the Night Garden activity programme for preschoolers.
Throughout the Autumn Term 2015 the activity programme developed alongside Jo Jingles will reach over 30,000 young fans as part of their daily classes. Utilising the music, movements and rhymes from the whimsical In the Night Garden television series, the branded sessions will enrich and enhance the existing pre-school schedule.
Charlotte Hill, Senior Brand Manager DHX Brands said: “In the Night Garden presents a magical world which preschoolers are now able to access in a whole new way. Music and dance are key components of early learning and we are confident that the programme we have developed alongside our fantastic partners will be a new favourite. The sessions will be widely promoted through national and local advertising, on social media, on all In the Night Garden platforms, as well as on ichild.co.uk.”
Produced by Ragdoll Productions, In the Night Garden is a preschool phenomenon. The licensing programme is going from strength to strength and DHX Brands has invested heavily to create the world of In the Night Garden for every fan. To engage with the show’s loyal fan base, DHX Brands has created fresh consumer touch points such as a brand new immersive website, a pioneering web app, and new social media platforms.
In the Night Garden was the fastest selling preschool toy license of 2014 and it ended the year as the fifth largest preschool brand in the UK for 2014 (NPD Full Year 2014).
For more information, please contact:
Aimee Norman at DDA Blueprint PR
aimee@ddablueprint.com or +44 (0) 20 8985 4708
About DHX Brands
DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (NASDAQ: DHXM; TSX: DHX.A, DHX.B) (www.dhxmedia.com), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Twirlywoos, In the Night Garden, Yo Gabba Gabba!, Caillou, Make It Pop!, Slugterra, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.
About Jo Jingles (www.jojingles.com)
Jo Jingles provides music, singing and movement experience classes for babies and pre-school children from three months to five years of age. With nationwide sessions in more than 700 centres across the UK and Ireland and with over 90 franchisees, Jo Jingles offers well-established, structured classes that are fun, interactive and educational for little ones.
Launched in 1991, Jo Jingles continues to promote learning through music across many of the UK’s nurseries, Sure Start Children’s Centres, playgroups and mother & toddler groups. Jo Jingles Birthday parties and celebrations are also available to book and a range of musical-themed merchandise including toys, CDs and musical instruments can be purchased at classes and on online at www.jojingles.com.
About Family & Education Marketing Limited/iChild
Family & Education is a specialist promotional marketing agency that helps brands grow by engagement with families through the day-care and education sectors. It is a leader in the development and running of major family engagement programmes, and promotes brands through homes, nurseries, primary and secondary schools.
iChild, a leading child development, childcare and education website, is owned by Family & Education Marketing Limited. iChild has over 330,000 registered members comprising parents, grandparents, teachers, nursery carers and childminders. They access the thousands of high quality, fun, education activities and resources on the iChild website. This audience cares for over 3.3 million children in the UK.
For more information contact Phil Bird, phil@ichild.co.uk, 020 7267 8279. Family and Education and iChild websites: www.familyandeducation.co.uk and www.iChild.co.uk