Toronto, ON – 14 January 2015 – DHX Brands, the dedicated brand-management and consumer-products arm of DHX Media, has appointed a strong line up of licensees for Twirlywoos, a brand new 50 x 11’ preschool series from preeminent producer Ragdoll Productions.
Gemma International (greetings cards and partyware), Ravensburger (puzzles and games), GB Eye (posters), Fashion UK (outerwear), Rainbow Productions (character costumes) and DreamTex(bedding) join global master toy licensee Golden Bear as licensees on the stop-frame preschool brand which is set to air on CBeebies in February 2015.
Golden Bear will launch the first product in Autumn/Winter this year with a key focus primarily on plush and plastics (play-sets / figurines), bath toys and games, and activity products.
Peter Byrne, EVP DHX Brands, said: “As expected there has been substantial interest in a show with the pedigree of Anne Wood’s Ragdoll Productions. The response from licensees since showcasing this property at BLE has been excellent and we are thrilled to have appointed such a strong early line-up for this unique new preschool brand.”
Twirlywoos, devised and executive produced by Anne Wood with lead creative and writer, Steve Roberts and producer, Chris Wood, combines stop-frame animation and live action sequences set in the real world. Executive producer for CBeebies is Michael Towner. The series is produced in association with DHX Media, which also handles global distribution, merchandising, brand management and marketing.
Continuing the innovative, nurturing, inspiring, children-led entertainment for which Ragdoll Productions is renowned,Twirlywoos features laugh-out-loud child-centric humour which encourages preschoolers to think for themselves, and gain confidence in their own perceptions of the world. Through the show, young audiences are able to reinforce their understanding as they grow and develop, becoming active and inquisitive within their own lives.
The Twirlywoos are four small, bird-like characters who are inquisitive, enthusiastic and always looking to learn something new about the world.
Ever curious, they seek adventure and fun wherever they go. Whether in the real world or on their big red boat, they love to hide, imitate and be surprised as they discover new things. The show has been developed with a commitment to watching how children interact and develop, and each episode creates spaces for preschoolers to make their own connections, which aids their learning.
For more information, please contact:
Aimee Norman at DDA Blueprint PR for DHX Media
Tel: +44 (0) 20 8985 4708 or firstname.lastname@example.org
About DHX Brands
DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (TSX: DHX.A, DHX.B) (www.dhxmedia.com), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Twirlywoos, In the Night Garden, Yo Gabba Gabba!,Caillou, Ella the Elephant, Johnny Test, Inspector Gadget, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.
This press release contains forward looking statements with respect to DHX Media including the timing of the release of consumer products and the debut of the series. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to the satisfaction of the conditions to closing the acquisition, risks factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s Annual Information Form for the year ended June 30, 2014, and annual Management Discussion and Analysis. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.