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PARAMOUNT PICTURES TEAMS WITH W!LDBRAIN TO BRING KIDROBOT TO THE BIG SCREEN

Untitled Kidrobot Project Will Be First in a Series of Projects for Nickelodeon Movies Based on Kidrobot Limited Edition Toys

Hollywood, CA - September 9, 2008 – Paramount Pictures has teamed with W!LDBRAIN, the award-winning entertainment company that develops and produces television programming, motion pictures, commercial content and licensed merchandise, to develop a feature film based on the wildly popular Kidrobot characters for its Nickelodeon Movies family label, the first in a planned series of projects based on Kidrobot limited edition toys.  The feature film will be produced by former Paramount exec Scott Aversano, as part of his overall production deal for the studio.

Executive producers on the project are Paul Budnitz, President and Founder of Kidrobot; Bob Higgins, Head of Creative, W!LDBRAIN; and Charles Rivkin, President and CEO, W!LDBRAIN. 

In addition to developing projects based on Kidrobot limited edition toys, W!LDBRAIN produces the hit series YO GABBA GABBA!, now entering its second season on Nick Jr. and has been recognized for over a decade as a leader in animation.  W!LDBRAIN has offices in Los Angeles, New York, and San Francisco.  

Kidrobot is the world’s premier creator and retailer of limited edition art toys, apparel and accessories. Kidrobot’s limited edition products, a cross between sculpture and conceptual art, have become the perfect medium for international fashion designers, illustrators, and graffiti artists, merging street trends and pop art. Kidrobot operates stores in New York City, San Francisco, Los Angeles and Miami. Kidrobot products can also be found at numerous specialty retailers around the world and online at kidrobot.com.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands.  The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorks Studios.  PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

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