20 acres of nature, with a healthy dose of Snoopy!
A nature-friendly experiential garden, inspired by Charles M. Schulz’s comic strip
Indoor and outdoor contents capture Snoopy’s relaxed lifestyle
Make the most of Jeju’s resources and regional characteristics as a true resting place in nature
New York, NY – July 22, 2020 – Peanuts Worldwide announces that SN Garden, an eco-friendly development and planning company, opened Snoopy Garden, Korea’s first 20 acre nature-experience garden in Songdang-ri, Gujwa-eup, Jeju, on July 17.
‘Snoopy Garden’ is a natural experience theme garden that embodies the comic strip ‘Peanuts’ by American cartoonist Charles M. Schulz. Jeju’s natural beauty is enhanced with Peanuts elements, all encouraging visitors to enjoy the space around them and to spend time as Snoopy would – relaxing. Features include both an indoor space highlighting the Peanuts characters’ relationships, and an outdoor garden where visitors can experience the elements of specific comic strips, including themes of adventure, trouble, courage, and love.
Warm Puppy Lake, Snoopy Garden, JeJu Island, South Korea
Songdang-ri, the eastern part of Jeju, where ‘Snoopy Garden’ is located, is a major transportation hub, and is rich in resources such as local trees, soil, and rocks. In addition, because of the unique climate of the region, visitors can get a glimpse of not only native Jeju species, but also a picturesque vista of the other nearby mountains. ‘Snoopy Garden’ highlights these resources, climate, and regional characteristics to the fullest, creating a space where visitors can experience various types of relaxation through nature, with each season bringing new reasons for visitors to return.
The indoor component features five different halls, each focusing on the Peanuts characters’ relationships to one another, as well as specific stories pulled directly from the comic strip. Other elements include a courtyard, a roof garden, a Peanuts shop, and Café Snoopy, all designed around experiencing nature and Peanuts.
The outdoor garden allows visitors to focus on relaxation and to enjoy the space and the Peanuts characters in a serene environment.
An official from Snoopy Garden said in a statement, “Snoopy Garden allows visitors to experience the importance of social relationships through the message of life of Snoopy and his friends, as well as the joy of experiencing the changing seasons, and to give warm comfort to the tired body and mind. Snoopy Garden provides a resting place in nature so that anyone who visits can experience a variety of relaxation, and it allows them to escape from their daily worries for a while, and furthermore, to take with them a small happiness.”
“Bringing new and exciting experiences for Peanuts fans of all ages to different parts of the world is key to our LBE strategy,” said Craig Herman, Senior Director, Location Based Entertainment, Peanuts Worldwide. “This garden is an important component to that initiative.”
For more information, please contact:
Hannah Guy, Director, Marketing & Communications, Peanuts Worldwide
Charles M. Schulz first introduced the world to the Peanuts characters in 1950, when the Peanuts comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. The new series Snoopy in Space launched on Apple TV+ on November 1, 2019. Peanuts animated specials and series air on major networks and streaming services, including ABC, CartoonNetwork.com and Boomerang in the U.S., Family Channel in Canada, and the WildBrain Spark network on YouTube. Fans also enjoy Peanuts through thousands of consumer products around the world, amusement parks attractions, cultural events, social media, and a daily comic strip available in all formats from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students. The Peanuts characters and related intellectual property are 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by family of Charles M. Schulz.
About SN Garden Co. Ltd
Founded in December 2017, SN Garden is an eco-friendly development company with values in “Nature & Human” in providing true relaxation in nature.
In partnership with Peanuts Worldwide LLC under a license agreement, the company is scheduled to open the ‘Snoopy Garden’, which consists of exhibition halls, stores, cafes, and gardens in July 2020, on a site of 82,000 m2 in Songdang-ri, Gujwa-eup, Jeju, South Korea.