NEWS JUST IN! WILDBRAIN TO MANAGE AND GROW KEY MOOSE TOYS YOUTUBE CHANNELS GLOBALLY
We’re thrilled to share the news that we will be working with the brilliant Moose Toys to run a number of their very popular kids brand channels on YouTube. Below is the full press release published today.
WildBrain, a leading online kids’ network with expertise in connecting content owners to advertisers through advertising video-on-demand (AVOD) platforms, has been appointed the exclusive global manager of Moose Toys’ YouTube channels for the Shopkins, Happy Places, Grossery Gang and Twozies brands.
Belinda Gruebner, Marketing Director for Moose Toys, said: “The Shopkins YouTube channel has attracted more than 310,000 subscribers and amassed over 210-million views to date. By leveraging WildBrain’s know-how in creating and marketing content to kids in the digital age and its large multi-channel network, we anticipate significantly extending the international reach of our toy brands with the new generation of children consuming content online.”
WildBrain’s Managing Director, John Robson, added: “We’re excited to provide our digital expertise to Moose Toys. They’re already seeing excellent results with driving global awareness and we’re looking forward to accelerating that growth. It’s a real compliment to be asked to work with such a great team.”
WildBrain will focus on growing watch times, views and revenue for Moose Toys’ Shopkins, Happy Places, Grossery Gang and Twozies brands, and be responsible for channel optimization. To cater to Moose Toys’ global audience and strengthen its relationship with YouTube influencers, WildBrain will also create paid media campaign and provide access to proprietary technology.