Tim Erickson

Portrait of caucasian man in a suit.

Tim Erickson, Executive Vice President, Brand, at Peanuts Worldwide is responsible for overseeing and growing the global licensing business for the Peanuts brand. Working together with the family of Peanuts creator Charles M. Schulz, WildBrain’s content and management teams and brand co-owners Sony Music Entertainment (Japan), Mr. Erickson sets and sustains a strategy true to the great heritage of Peanuts. Mr. Erickson brings over 20 years of experience in consumer products and brand building with notable media and IP companies. He was Chief Operating Officer at GoldieBlox, an innovative media company creating STEM-focused brand experiences for girls.  At Twentieth Century Fox, Mr. Erickson led the global merchandise licensing business, driving double-digit growth across the company’s film and television brands. Before that, Mr. Erickson held the position of Global Head of Licensing & Operations at DreamWorks, expanding the company’s global merchandise licensing business to realize triple-digit growth. At DreamWorks, Mr. Erickson was part of the team that launched and accelerated the highly acclaimed film and TV franchises Trolls, Spirit and How to Train Your Dragon. Prior to DreamWorks, Mr. Erickson spent several years driving consumer products and sales strategies at Disney and LEGO.