Michael Riley

A headshot of a middle-aged man standing in front of a blue background smiling and wearing a navy-blue jacket and glasses.

Michael Riley, Chief Brands Officer of WildBrain, draws on over 25 years of experience in company building, brand and IP development and global marketing to identify and develop key franchise opportunities for WildBrain’s portfolio of renowned kids and family brands. Mr. Riley has previously worked for some of the biggest firms in entertainment, consumer products and media, focusing on top children’s IP, including Strawberry Shortcake, Polly Pocket, Power Rangers, Ben 10 and My Little Pony. As VP of Franchise Development and Content Strategy & Distribution at Mattel, he was charged with starting a division which identified, launched and expanded Mattel’s billion-dollar franchises. Prior to Mattel, Mr. Riley led the start-up of Hasbro’s Franchise and Entertainment Division, driving consumer engagement to transform brands into kids and family entertainment franchises. He has also held senior roles in strategic marketing and brand development at Bandai America and at Sony Pictures Entertainments’ consumer products division. In his early career, he built a foundation in agency work (Saatchi & Saatchi), research (Information Resources), and classic consumer products (Nestle). Since 2014, Mr. Riley was a principal with IP 360 Group, a consultancy firm specializing in creating and executing strategic plans to launch, build and grow kids and family IP across all platforms. Mr. Riley holds a B.S., Business Administration from the University of Rhode Island.