Josh Scherba, President, Chief Executive Officer and executive Director, is a highly experienced entertainment executive drawing on over 20 years in the global industry. He has been with WildBrain since its founding in 2006 and has held a series of progressively senior roles in that time, overseeing a wide variety of functions across the organization. Appointed President in 2018, Scherba has fostered a content-led approach to igniting brands from WildBrain’s deep vault of IP as well as partner brands, and he has played an integral role in setting and driving WildBrain’s 360° strategy across production, distribution and consumer-products licensing. Well known in the entertainment industry as the primary face of business for WildBrain, Scherba has built strong, long-term relationships with numerous major partners, including Apple TV+, Netflix, Amazon, SEGA, YouTube, the BBC, LEGO, Mattel and many others. His passion for kids’ and family IP combined with his keen strategic vision have been central to driving WildBrain’s growth and reputation as a leading producer of premium content for streaming platforms and broadcasters worldwide.