Halifax, NS – 11 December 2008 – DHX Media Ltd (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content is pleased to announce several significant international sales of its television series.
DECODE Enterprises, DHX Media’s distribution subsidiary, has announced that Martha Speaks, a 40 x ½ hrs children’s animated series produced by Studio B Productions, a DHX Media company, and WGBH Boston, has been licensed to the BBC’s children’s channel, CBBC. DECODE has also announced several sales of the hit preschool series Animal Mechanicals, and the recent licensing of Bo on the GO! to the largest commercial broadcaster in the UK, ITV Network. Animal Mechanicals and Bo on the GO! are produced by DHX subsidiary, Halifax Film.
Neil Court, President of DECODE Enterprises said: “We believe that Martha Speaks will be an ideal fit for CBBC’s roster and are delighted to have concluded this major broadcast deal for the series following a strong international sales launch this fall.”
Martha Speaks (40×22’) is an animated series based on the best-selling books by Susan Meddaugh which have sold nearly one million copies in the U.S., and have been widely translated throughout the world. Martha Speaks currently airs on PBS Kids in the US and has also sold to a trio of Canadian broadcasters: TVO, Knowledge Network, and SCN.
Animal Mechanicals has been licensed by The Disney Channels in the UK and Asia; SRC in Canada, Discovery Latin America, Israel’s HOP, EBS and VOD-provider Hanaro in Korea, and Al-Jazeera Kids, as well as Prava I Prevodi, who acquired broadcast rights for Bosnia, Croatia, Serbia, and Montenegro.
Bo on the GO!, produced by Halifax Film and distributed by DECODE, continues to outperform. The series has recently been commissioned for a third season by CBC in Canada where it is currently one of the broadcaster’s highest-rated preschool shows.
For more information, please contact:
DHX Media Ltd. +1 902-423-0260
Dana Landry – Chief Financial Officer
David A. Regan – EVP Corporate Development & IR
AIM Nominated Advisors: Canaccord Adams Limited +44 (0) 20 7050 6500
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. is listed on AIM and on the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment and Halifax Film, are the producers or co-producers of 11 original television series or theatrical releases currently commissioned for production and maintain a growing library of over 1,700 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com
Certain statements herein may constitute forward-looking statements, including those identified by the expressions ‘‘may’’, ‘‘will’’, ‘‘should’’, ‘‘could’’, ‘‘anticipate’’, ‘‘believe’’, ‘‘plan’’, ‘‘estimate’’, ‘‘potential’’, ‘‘expect’’, ‘‘intend’’ and similar expressions to the extent they relate to the Company or its Management. These statements reflect the Company’s current expectations and are based on information currently available to Management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under ‘‘Risk Factors’’ contained in the Company’s prospectus dated May 12, 2006. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.