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Clamour 2018: WildBrain’s Three Tips for Content Creators

Published: May 29, 2018

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This month, WildBrain were the proud sponsors of  YouTube creators’ event, Clamour 2018, held in Palm Springs, CA.

Hosting two full-days of Insights sessions, the team delivered 12 presentations (including three panels) on a range of topics; from kids’ content trends, to paid media, to animation. The event proved to be the perfect opportunity for WildBrain to showcase their expertise amongst content creators and kids’ brands alike.

So, what were our key pieces of advice?

1) TRUST THE DATA – KIDS CONTENT TRENDS CONTINUE TO FLOURISH

Did you know that Kids Entertainment & Animation is the third largest genre on YouTube, raking in nearly 55 billion views each month? Coming in at eight times bigger than ‘Beauty’, and 41% bigger than gaming, the kids’ space is certainly an area of immense opportunity for creators*. But what to produce next? Well, with animated cartoon content growing at a rate 79%* faster than traditional kids viewing, it might be time to – quite literally – go back to the drawing board…

3) SPEAKING OF ANIMATION… KNOW YOUR BUDGET!

Interested in getting into animation? Make sure you are aware of what your budget can and cannot afford and be as resourceful as possible. You’d be surprised at the number of people who expect a series with multiple characters on a detailed background to cost the same as a series with one character on a white background. Keeping to your agreed number of approvals, staying on track with the production schedule, and requesting a production report from the studio each week should all help you to stick within your budget.

2) CREATORS: THINK LIKE A MEDIA BUSINESS

And lastly, remember you are a business – and it’s time to start thinking like one. Carry business cards, know your pitch , and have an exit strategy in mind. What is unique about your channel? Do you have a foreseeable content strategy? How long do you want to run your channel for? YouTube can be a volatile world  and it can be risky to place all your eggs in one basket without taking a step back, putting on your business hat, and looking at the bigger picture.

Love getting down and dirty with data? Keep an eye out for our custom-made YouTube datagraphics, launching soon…

*Tubular Video Intelligence, Analysis by WildBrain

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