Irish Fairy Door Company WildBrain Show Kids YouTube

The Irish Fairy Door Company selects WildBrain

WildBrain is pleased to announce a new deal with The Irish Fairy Door Company to produce an original content series based on the popular toy brand, and manage their YouTube and Facebook strategy. 

The Irish Fairy Door Company is an award-winning toy brand which celebrates the magic of children’s belief in fairies, through products, stories and online activities. In addition to reaching new audiences and engaging with parents through a prudent social strategy, WildBrain’s original content will include an animated and live action series which will truly bring the magical fairy world to life!  

See below for full release. 



Popular toy brand to harness WildBrain’s expertise in content production and brand management to grow global engagement with kids and parents 

London, UK – 21 November 2018 – WildBrain, a leading digital kids’ network and studio, has been appointed to produce original content based on the hugely popular toy brand, The Irish Fairy Door Company, and to manage the YouTube and Facebook strategy for the toy brand. Irish Fairy Doors is an award-winning direct-to-consumer brand, based in Ireland, which celebrates the magic of children’s belief in fairies through toys, imaginative play, fairy stories and fun online activities. The miniature fairy doors that are the flagship product of the brand are enjoyed by children in almost 1 million households worldwide. 

Under the agreement, WildBrain will manage The Irish Fairy Door Company’s YouTube channel on its network, and produce short-form content designed to engage and inspire children with the magic of The Irish Fairy Door Company’s brand, including an original animation series and live action videos that bring the fairy world to life. WildBrain’s social media team will also assume management The Irish Fairy Door Company’s Facebook page and advertising campaigns, to engage with parents and extend the brand’s audience to new viewers and consumers worldwide. In addition, WildBrain’s parent company, DHX Media, is working with The Irish Fairy Door Company to develop additional strategies to grow the toy brand on other platforms, including potential long-form content.  

“The Irish Fairy Door Company team have achieved a remarkable feat already, by building a consumer products business around a smart toy idea that has captured the imaginations of a generation of children in Ireland and beyond,” said Jon Gisby, Managing Director, WildBrain. “We love The Irish Fairy Door Company concept for the WildBrain network on YouTube, and will be using our expertise in Facebook management to reach and engage parents. We look forward to working with The Irish Fairy Door Company team to leverage WildBrain’s platform to grow this brand further on the international stage.” 

“Everyone at The Irish Fairy Door Company is thrilled to be working with WildBrain and the DHX Media team to bring the magic of fairies and imaginative play to a global audience,” said Niamh Sherwin Barry, Co-Founder and Director of The Irish Fairy Door Company. ”The move to live action and animation is something that we have been working on in the background for quite some time and we are delighted to be able to collaborate with WildBrain and make this announcement today. Combining the amazing skills at WildBrain in building global audience engagement, with our ability to make a real difference to the playtime and wellbeing of children will make the magic come alive even more through live action and animation on YouTube and other platforms. We look forward to building a truly global brand that we can all be proud of. We are just so excited about what’s to come!”

Sutikki Engages WildBrain to Grow Global Audience for Kuroba! on YouTube

We’re pleased to share a recent announcement by our friends at Sutikki, of Bento Box Entertainment: WildBrain is to take over the YouTube channel and rights management of their latest toy brand, Kuroba 

As part of the agreement, WildBrain will also launch over 70 minutes of animated content on the channel, to support the launch of the Kuroba! “rock-paper-scissors”-inspired toy range ahead of Christmas.   

The Kuroba are cube-like spirit creatures who must work together with three young girls – the Kuroba Keepers – to restore the harmonious balance of humankind with nature. 

You can check out the official KurobaChannel here.  

See below for full release. 



Sutikki Engages WildBrain to Grow Global Audience for Kuroba! on YouTube  

WildBrain has Been Selected to Execute a Growth Strategy for the Brand 

LOS ANGELES AND LONDON – 10th October  2018 – Sutikki, the kids and family division of Bento Box Entertainmentannounced today an agreement with WildBrain, a leading digital kids’ network & studio. Under the deal, WildBrain will manage the Kuroba! YouTube channel globally, excluding China. 

Kuroba! is a new, proprietary and patented toy-based brand that recently launched for retail, with advertising and animated content on YouTube.  The brand targets girls between the ages of six and nine, and offers its audience a compelling toy experience that blends battle with collectability and customization – a rare combination for this demographic. Kuroba! launched a dedicated YouTube channel earlier this year ( to support the initial toy launch. In addition to leading global merchandising efforts for the brand, Sutikki is currently in production on additional animated adventures featuring Kuroba! Characters including Emberfox, Octoboss and Pegaplant.  

Starting October 2018, WildBrain takes over the channel and rights management of Kuroba! on YouTube and will launch more than 70 minutes of animated content on the channel to develop a wider global audience for the franchise. WildBrain will be exclusively responsible for managing all Kuroba! content, developing a global audience and wider brand awareness to coincide with the release of the brand’s “rock-paper-scissors” inspired toys at U.S. Walmart locations this month. Global powerhouse Playmates Toys is the master toy partner for Kuroba! and has released a range of products based around the brand.   

Jon Gisby, WildBrain Managing Director, says: “Kuroba is a compelling proposition for YouTube: a toy brand with an imaginative and exciting series of animation adventures and a customisable range of toys that creators can embrace for their own storytelling. The WildBrain team is looking forward to using its expertise in brand management on YouTube to grow the global Kuroba audience in the lead-up to Christmas.”   

The Kuroba are powerful spirits who have lived in peace and friendship for many years, bringing harmony to the world.  A mysterious mishap has upset this balance, causing the Kuroba to become mashed-up combinations of one another – unleashing mischief and mayhem upon the Earth.  Three young girls have been chosen to become “Kuroba Keepers” tasked with finding these spirits and restoring harmony back to the world.  For more information, visit   

“WildBrain is the perfect partner to grow the Kuroba! experience and story worldwide,” said Sutikki Co-Founder and Executive Producer Irene Weibel. “We are excited that kids will learn more about the Kuroba! story, connect with the characters, and discover the cool competitive game play behind the brand.”

WildBrain to Produce Hairdorables Content and Manage YouTube Channel

We’re full of that ‘big hair, don’t care’ attitude as we proudly announce that Just Play, a leading US toy manufacturer, has appointed WildBrain to exclusively manage their global YouTube strategy and channel in support of the new ‘Hairdorables’ toy brand. As part of the deal, we’ll also be creating Hairdorables’ first-ever YouTube series to inspire young fans and celebrate the squad of 12 fabulous and fashion-forward dolls.

We’re thrilled to be working alongside such an exciting new toy launch – the Hairdorables embody many of the popular toy trends seen on YouTube today, from unboxing and the element of surprise to collectables. What’s more, the characters are all YouTubers themselves who create unique content about their interests – fashion, cooking and more. We like that the characters are diverse and unique with their own hobbies and passions, just like kids today.

The YouTube series will be a collection of animated and live-action shorts, produced by WildBrain, in English. It will consist of animated vlogs to introduce each character (very much aligned to the YouTube culture of today), live-action toy play videos, and an animated series about the characters’ lives and adventures. Our hope is that the YouTube channel will engage kids worldwide with the brand and inspire fans to create their own Hairdorables videos too!

The YouTube channel will launch on the 30th August, check it out here.

WildBrain to Produce Toyplay Series for Much Loved Preschool Brand, Clangers

WildBrain is pleased to announce that they have been commissioned by Coolabi Group to produce an original YouTube toy-play series for the much-loved preschool brand, Clangers.

The internationally renowned animation follows the adventures of a family of lovable, pink creatures who live on a little blue planet. The show first made its debut on the BBC in 1969, and will now be exclusively managed on YouTube by WildBrain’s team of expert channel managers as part of a two-year deal.

The online series is set to launch later this year ahead of the brand’s 50th anniversary celebrations.

See below for full release.



Agreement includes two-year deal for exclusive global management of Clangers on YouTube

London, UK – 6 September 2018 – WildBrain, a leading digital kids’ network & studio, has been commissioned by leading independent international media group and rights owner, Coolabi Group, to produce an original, 10-episode YouTube toy-play series for Coolabi’s much-loved preschool brand, Clangers, following a successful pilot earlier this year. As part of a two-year global agreement under which WildBrain exclusively manages all official Clangers content on YouTube, WildBrain has also been appointed by Coolabi to manage the YouTube strategy for the new narrative toy-play series, with the aim of expanding the brand’s international audience. The latest content is expected to launch on the official Clangers’ YouTube channel for Halloween 2018.

“Clangers is a wonderful example of a preschool property with a strong UK heritage that is now reaching global audiences on YouTube through new content,” said Jon Gisby, Managing Director, WildBrain. “Since taking over channel management earlier this year, WildBrain has doubled the YouTube audience for Clangers and our viewing data shows strong potential for additional international growth. WildBrain Studios are excited to begin work on a new toy-play series for Clangers fans around the world to enjoy on YouTube.”

Jeremy Banks, Chief Executive, Coolabi Group, comments: “We are over the moon to be partnering with WildBrain in bringing our magical brand, Clangers, to even more new audiences across the globe. The YouTube channel is really starting to increase the visibility and footprint of Clangers on the platform. With the Clangers’ 50th anniversary approaching in 2019, we have a really exciting twelve months ahead and the new toy-play series is set to be one of the many new adventures we are taking the brand on to celebrate!”

The new Clangers narrative toy-play series is set to launch later this year and will stay true to the show’s much-loved topics of kindness, problem-solving, creativity, family and music. In addition, some of the episodes are linked with key celebrations and sporting events.

Clangers first appeared on the BBC from 1969 to 1972, and returned to the BBC to huge fanfare 46 years after its initial debut in 2015. Co-produced by CBeebies, Coolabi Group and Smallfilms, the new Clangers series premiered on the BBC’s preschool channel, CBeebies, and was also picked up by Sprout and Netflix in the US. The highly popular new series has won numerous awards, including a 2015 Bafta for best preschool animation, and a 2017 Kidscreen Award for best animation.

About Clangers
Clangers is an internationally renowned pre-school stop motion-animation featuring a family of loveable, pink, mouse-like creatures who communicate in whistles and eat soup from their little blue planet’s soup wells.

The show, originally created by Peter Firmin and Oliver Postgate, first made its debut on BBC Television in 1969, and returned to CBeebies to huge fanfare in June 2015 with a brand new, multi-award winning series of 52 x 11 episodes featuring Mother, Major, Tiny, Small and Granny Clanger, which quickly became one of CBeebies’ top rating shows.  A second new series premiered on CBeebies in 2017 & 2018, with 26 x 11 minute episodes, bringing the total number of new episodes to 78.

The new Clanger series’ have all the magical, surreal, gentle, melodic elements of the original show and transforms it into an even more vivid, vibrant, technically improved production. The show uses the same stop-motion animation techniques as the original but with improved technology and a larger team. It is narrated by Michael Palin in the UK and William Shatner in the US.

In 2015, Clangers won the BAFTA and Broadcast Awards for best pre-school animation. In addition, Clangers won the Kidscreen Best Animation in Creative Talent Award, plus the 2016 Voice of The Listener and Viewer (VLV) award for excellence in broadcasting, the 2016 Pulcinella Award for best pre-school animation, and the 2016 Bulldog Televisual Children’s Award.

In December 2016, Coolabi launched creative brand campaign, #ClangersForKindness, which generated exceptional consumer reach and engagement. The campaign’s brand communication integrated TV and radio advertising, YouTube, PR, sponsorship, social and blogger interaction.  To date, over 10,000 kindness wishes have been made and the #ClangersForKindness hashtag has had a reach of two million.

In 2019 Clangers will celebrate its 50th Anniversary since the first episode launched on the BBC in 1969. The anniversary will herald a year of surprises and activations for both new and older fans.
Facebook /officialclangers
Twitter @helloclangers

Meet Jon Gisby, WildBrain’s New Managing Director!

Meet the new Managing Director of WildBrain 

On Friday WildBrain was pleased to announce the appointment of Jon Gisby to the position of Managing Director.  

Jon brings twenty years of experience in the media sector, having held senior executive roles with video-on-demand platforms and broadcasters, such as leading music-video platform Vevo, the BBC and Channel 4, Yahoo! Europe, and Swedish streaming service Magine TV. Jon has a proven track record of driving growth by distributing and monetizing content in new online markets. 

After a busy first day meeting the team, we sat down with Jon to find out more about his background and vision for the future: 

Hello and welcome, Jon! Can you tell us a little about where you worked before you came to WildBrain 

Hello! Very happy to be here. Most recently I worked in the music video industry at Vevo, but before that I was at Channel 4, Yahoo!, Freeserve and the BBC. 

And how has your first week at WildBrain been?  

Awesome! The WildBrain team has given me the best possible welcome, and it’s been great to learn more about what they’ve achieved. 

How did you become interested in the children’s media sector?   

My mum was a toy designer and created a range of dinosaurs that became characters on a BBC show when I was growing up, so I’ve always had an interest. But more recently I’ve become fascinated in how kids are leading the changes in the way audiences find and watch great content as they migrate away from broadcast television. 

Did you have a favorite show as a child?  

SwapShop, of course! (It was the show my mum worked for). 

…And do you now have a favorite WildBrain Original Content show? 

In another life I’d like to be Ellie Explorer! 

We love Ellie too. Tell us what first attracted you to WildBrain? 

That’s easy! It’s a leader in one of the fastest growing and most dynamic areas of the media industry. And kids matter. 

What do you see as WildBrain’s greatest strength?  

I’m going to be cheeky and give you two. The team are amazing: I’ve been really impressed with their talent, creativity and enthusiasm. And also the brands and characters that we proudly represent and create. 

You’re clearly very well acquainted with the world of YouTube from your previous roles. Do you have a favorite channel?  

Too many to choose between. I watch a lot of TV and movie clips, and I’m still addicted to some obscure music channels. And I’m quickly catching up on Caillou! 

And lastly…What is your vision for WildBrain moving forward?  

Engaging kids with content they love, globally. 

Mega Man: Fully Charged Blasting Onto Screens This Summer

WildBrain is pleased to announce it will launch the Mega Man: Fully Charged -dedicated YouTube channel. Beginning July 21st, fans will be delighted to learn that they can check out clips, trailer previews and episode trailers on a weekly basis on the brand-new, WildBrain-created YouTube hub.

The channel will arrive in time for the highly anticipated series’ August 5th launch on Cartoon Network in the US; and, for Canadian audiences, in fall 2018 on DHX Television’s Family Channel.

Until then, San Diego Comic-Con attendees will be among the first to get a peek at the all-new series during the Mega Man: Fully Charged panel on Friday, July 20, which features an exclusive episode premiere from the series and other exciting behind-the-scenes goodies and merch!

An original co-production with Dentsu Entertainment USA, Inc., Mega Man: Fully Charged features thrilling new technologies, characters and robots, and introduces Mega Man’s alter-ego, Aki Light — a normal, upbeat, schoolboy robot with nano-core technology that lets him transform into the mega-powered hero we all know and love. With his iconic helmet and arm-cannon, Mega Man battles the wickedest villains in Silicon City. Beloved characters, such as Mega Man’s robotic dog, Rush, will return – while new characters, like Mega Mini™ and Suna Light, make their debut!

WildBrain Appointed Exclusive Global Manager of Lottie Dottie Chicken on YouTube


WildBrain to expand brand’s US and UK audience 


WildBrain is pleased to be saying “Olá!” to the popular Brazilian kids’ brand, Lottie Dottie Chicken. 

WildBrain has signed an exclusive global agreement with the brand’s owner, animation studio Bromelia Productions, to manage their popular English-language YouTube channels and to launch season one of the new Lottie Dottie Chicken YouTube miniseries in the US and UK. 

Aimed at children ages six months to five-years-old, Lottie Dottie Chicken began as a music project between Juliano Prado and Marcos Luporini and has since grown exponentially. Since its YouTube launch in 2006, it has amassed more than 20.4 million subscribers across its 10 language channels and, in May 2018, ranked as the fourth most-viewed kids’ YouTube channel worldwide for that month.
The brand has also seen many partnerships and record sales numbers, including hundreds of licensing agreements and an estimated 2.5 million DVDs, while Lottie Dottie Chicken’s Portuguese broadcast series, Galinha Pintadinha Minihas garnered more than 14 billion views across channels in Brazil and worldwide.  


Lottie Dottie Chicken is a Brazilian success story, and we’re delighted to help drive its future growth with English-speaking audiences,” says Michael Carroll, Business Development Manager at WildBrain. “WildBrain has proven experience managing and growing English YouTube channels on behalf of international brands, and we’re confident we can deliver the same great content that Brazilian children love to audiences in the US and UK, too.” 


You Are the Best: Thank You for Subscribing!

Today we’re dancing in celebration, as we reached 50 million Subscribers across all channels in the WildBrain network!

This huge number is spread over some 570+ channels managed by WildBrain, for DHX Media’s content library and for our fantastic partners, such as NBCUniversal and Turner Broadcasting.

We’ve come a long way since first launching the WildBrain network from a beta back in April 2016.  In that time, we’ve revamped classics, such as Brum and Friends, created new short-form content for Peanuts, and soon to launch, Popeye. We continue to work with a variety of international content owners and toy brands; and developed our own original content.

In this time, we’ve proved ourselves to be experts in our field, with kids’ insights and data trends at the heart of everything we do, continuing to shape our own original productions and channel strategies.

To mark this momentous event, we’ve compiled a list of some popular original content episodes made by WildBrain.  Join the millions already enjoying great kids’ shows across the WildBrain network now…


  1. Kiddyzuzaa:

What do you get when you combine everyone’s favorite YouTube princesses, a chocolate fountain, candy, and 10 surprise eggs? 215 million YouTube views, that’s what!

Elsa Vs Maleficent Real Life Disney Princess Movie + CHOCOLATE FOUNTAIN + Candy + 10 Surprise Eggs!


  1. Caillou:

Watch Caillou, the loveable four-year-old take to the waves as he learns how to swim with the help of his mommy and daddy. This episode is a real winner amongst kids and parents alike.

Funny Animated cartoon | Caillou Learns to Swim | WATCH CARTOON ONLINE | Cartoon for Children


  1. Billy Bricks:

Billy Bricks – our LEGO friend who is always in the right place at the WRONG time in the bid to capture the greatest selfie! Bank robbers, police men and dogs…what could possibly go wrong?

LEGO City Store Robbery STOP MOTION Catch The Crooks | LEGO City | By LEGO Worlds 

  1. Brum and Friends:

The little yellow car with the BIG personality, Brum has been a family favorite for decades. What mischief will he and the chickens get up to next?

Funny Animated Cartoon | BRUM | MAD ROBOT | Cartoons for Kids | Cartoons for children | kids shows .


  1. Ellie Explorer:

Learn all about giraffes, kangaroos, otters, and many many more animals with everyone’s favorite explorer, Ellie!

Ellie Explorer Goes To The GRASSLANDS + MORE Early Learning videos for Kids | #TodayILearned

ToyLabTV Treats Fans to a U.K. Meet-and-Greet

On Sunday 10th June, the stars of popular kids’ YouTube channel ToyLab TV attended a super fan meet-and-greet at Gulliver’s Dino & Farm Park in Milton Keynes.

Families travelled from all over the U.K. to meet Ranger Aaron and Ranger LB, the channel’s father and son duo, some waiting hours for the chance to snap a photo with them. Although the YouTube stars only had two hours for the event, they managed to power through the queue and meet with almost 700 fans–half of all park guests that day and well over double the number of fans met at their recent meetup in Texas. According to Gulliver’s’ staff, the visitor traffic generated that day rivals that of a bank holiday weekend!

The event at Gulliver’s was Ranger Aaron and Ranger LB’s first-ever international meet-and-greet, and comes two months after the pair welcomed the stars of Jurassic World: Fallen Kingdom for an epic toy unboxing.

ToyLabTV was started in 2014 by a father-son duo and has since become one of the most popular toy-play channels on YouTube. Ranger Aaron and Ranger LB post new videos every week, featuring their newest toy unboxings and reveals, with a focus on all things dinosaurs. Check out the channel here!


WildBrain and BEYBLADE BURST Let it Rip on YouTube

WildBrain is pleased to announce that they have just signed a two-year exclusive agreement with New York-based rights company SUNRIGHTS INC, who own the rights to BEYBLADE BURST.  

The agreement will see WildBrain develop and manage a global YouTube strategy for BEYBLADE BURST, as well as partnering with super-fans YouTube channel, BeybladeGeeks, to launch an influencer campaign which will produce original content for the channel. 

This agreement aims to support brand activities around BEYBLADE BURST and the BEYBLADE World Championships.  

The campaign is set to launch in June 2018. See below for full release. 


WildBrain to develop global YouTube strategy for BEYBLADE BURST and produce original content in collaboration with fan channel BeybladeGeeks 

London, UK – 14 June 2018 – WildBrain, a leading digital kids’ network & studio, is “letting it rip” with BEYBLADE BURST on YouTube after signing a two-year agreement with New York-based rights management company and BEYBLADE owner, SUNRIGHTS INC. As part of the exclusive agreement, WildBrain will develop and manage a global YouTube strategy (excluding Asia) for BEYBLADE BURST, the third-generation series from the global kids’ franchise, and launch an influencer campaign with super fan YouTube channel, BeybladeGeeks, in support of the various brand activities around BEYBLADE BURST this year. 

“Since its launch in 1999, BEYBLADE has become a global phenomenon, amassing millions of fans around the world,” says Michael Carroll, Business Development Manager, WildBrain. “This presents a significant opportunity to create unique video content on YouTube. By leveraging our expert data and insights, alongside the team at SUNRIGHTS INC., we’re confident we can develop a leading YouTube strategy to create and manage new BEYBLADE BURST content that fans both old and new can enjoy.” 

“YouTube, which is now available in 88 countries and 76 languages, is a huge draw for our active, connected and growing BEYBLADE BURST fan base around the world,” adds Kaz Soeda, Managing Director of SUNRIGHTS INC. “We are excited by the opportunity to work with WildBrain and BeybladeGeeks to give these fans an even more robust BEYBLADE BURST experience, with an expanded presence and unique YouTube content.”  

WildBrain will manage BEYBLADE BURST local language channels and use existing episodic content from the popular animated series to develop a wider global audience for the franchise. As part of WildBrain’s influencer campaign with BeybladeGeeks – a super fan YouTube channel that currently boasts more than 500,000 subscribers and close to 1,000 uploaded videos – the studio will produce six original BEYBLADE BURST videos for launch on the channel. The content will support the new line of innovative battling tops and the BEYBLADE BURST World Championship, to be held at Kidexpo in Paris on November 3, 2018. The collaborative campaign is expected to launch in June 2018.  

“After almost 20 years, the BEYBLADE fandom is still going strong,” says Steven Cheung, co-creator BeybladeGeeks. “WildBrain has continually proven themselves to be leaders in the YouTube space, and we can’t think of a better team to work with to create new BEYBLADE BURST content.” 

“With so much excitement for the brand already buzzing among fans, we’re anticipating lots of engagement for the campaign with Bladers around the world,” added Brendan Wong, co-creator, BeybladeGeeks.     

BEYBLADE was first launched in Japan by TOMY in 1999. A few years later, a series was created by d-rights to support the toys and create an immersive world for the growing number of BEYBLADE fans. After its global launch in 2001, the BEYBLADE franchise became a worldwide phenomenon and continues to fascinate millions of fans around the world. BEYBLADE BURST, the third generation of BEYBLADE, has all of the same excitement of the previous generations, with novel developments and thrilling elements including tops that burst in battle! With a larger emphasis on real sports, this new generation promotes respect for other Bladers through interaction during battles, healthy competition and strategic thinking. BEYBLADE BURST promises to engage fans old and new alike. 

WildBrain to Launch Its First-ever Co-produced Series on YouTube

WildBrain is pleased to announce that they will be co-producing season two of Hydro and Fluid with Brazilian-based animation studio, Alopra. The co-production will be a first of its kind for WildBrain, who have been managing the season one content on YouTube since January, in that time gaining an impressive 50 million views and over 200 million minutes of watch time.

The 26 short form episodes will follow the adventures of two mischievous water capsules – Hydro and Fluid – who ran away from the laboratory after gaining life in an experiment that went wrong. Packed full of language agnostic slapstick comedy, the episodes will also feature simple science experiments that kids can try at home.

Season to launch in July 2018. See below for full Press Release



The leading digital kids’ network & studio has teamed up with Alopra on co-production
of season two of HYDRO and FLUID


London, UK – 5 June 2018 – WildBrain, a leading digital kids’ network & studio, has signed an agreement with Brazil-based animation studio, Alopra, to co-produce season two of HYDRO and FLUID, a fast-paced, language agnostic, slapstick comedy series on YouTube, marking the first-ever co-production from the WildBrain studio. Under the agreement, WildBrain is acquiring a 50% stake in seasons one and two HYDRO and FLUID. Highlighting WildBrain’s ongoing strategy to invest in new and original content production, the agreement underscores the studio’s ability to co-produce animated, original content for a global audience.

“This agreement builds on WildBrain’s proven ability to manage and grow children’s content on YouTube,” said Jo Parkinson, Head of Operations, WildBrain. “In just five months of managing HYDRO and FLUID on our network, WildBrain has garnered more than 50 million views and over 200 million minutes of watch time for season one. Now, as co-producers, we’re excited to team up with Alopra for an all-new, original second season of HYDRO and FLUID, and we’re confident there’s plenty of room to further grow the YouTube audience for this unique and funny show.”

“We pride ourselves on producing top-notch quality content for kids of all ages to enjoy on YouTube, so who better to team up with than WildBrain, a proven leader in this space?” said Nicholas Paim, CEO of Alopra Studio and director of HYDRO and FLUID. “Audiences are sure to love the new HYDRO and FLUID content, as it incorporates all the elements of comedy and sillyness that they initially fell in love with. With the WildBrain team on board, we look forward to building on the success of the first season.”

Since signing on to manage season one on YouTube in January 2018, WildBrain has leveraged its branded hub channels and the official HYDRO and FLUID channel to amass more than 50 million views and over 200 million minutes of watch time for the series’ content. With the upcoming second season (26 x 1’) scheduled to launch on YouTube in July 2018, WildBrain anticipates that it will further grow the series’ online audience and create future potential broadcast opportunities.

Hydro and Fluid are two water capsules who ran away from the laboratory after gaining life in an experiment that went wrong. Through their engaging yet mischievous nature, they showcase different science experiments that can be reproduced by audience members at home.

Clamour 2018: WildBrain’s Three Tips for Content Creators

This month, WildBrain were the proud sponsors of  YouTube creators’ event, Clamour 2018, held in Palm Springs, CA.

Hosting two full-days of Insights sessions, the team delivered 12 presentations (including three panels) on a range of topics; from kids’ content trends, to paid media, to animation. The event proved to be the perfect opportunity for WildBrain to showcase their expertise amongst content creators and kids’ brands alike.

So, what were our key pieces of advice?


Did you know that Kids Entertainment & Animation is the third largest genre on YouTube, raking in nearly 55 billion views each month? Coming in at eight times bigger than ‘Beauty’, and 41% bigger than gaming, the kids’ space is certainly an area of immense opportunity for creators*. But what to produce next? Well, with animated cartoon content growing at a rate 79%* faster than traditional kids viewing, it might be time to – quite literally – go back to the drawing board…


Interested in getting into animation? Make sure you are aware of what your budget can and cannot afford and be as resourceful as possible. You’d be surprised at the number of people who expect a series with multiple characters on a detailed background to cost the same as a series with one character on a white background. Keeping to your agreed number of approvals, staying on track with the production schedule, and requesting a production report from the studio each week should all help you to stick within your budget.


And lastly, remember you are a business – and it’s time to start thinking like one. Carry business cards, know your pitch , and have an exit strategy in mind. What is unique about your channel? Do you have a foreseeable content strategy? How long do you want to run your channel for? YouTube can be a volatile world  and it can be risky to place all your eggs in one basket without taking a step back, putting on your business hat, and looking at the bigger picture.

Love getting down and dirty with data? Keep an eye out for our custom-made YouTube datagraphics, launching soon…

*Tubular Video Intelligence, Analysis by WildBrain

WildBrain to Produce First Popeye Content in Ten Years

WildBrain has been chosen to manage and produce new Popeye content for YouTube. In collaboration with King Features, WildBrain intends to grow the Popeye channel through an effective channel management strategy, whilst reinvigorating the brand on YouTube ahead of its 90th anniversary in 2019.

Read below for full press release.



Leading Children’s Entertainment Studio, WildBrain, to Produce Original Popeye Content and Manage the Iconic Sailor Man’s YouTube Channel

NEW YORK –May 22, 2018–Today at Licensing Expo in Las Vegas, King Features Syndicate, a division of Hearst, announced a new agreement with WildBrain, a leading digital kids’ network and studio, to manage and produce original Popeye content on YouTube. The agreement will introduce the first original Popeye content in over 10 years forming the foundation for a reimagination of the brand, leading into its 90th anniversary in 2019. WildBrain will work closely with King Features to enhance existing programming on the channel while creating new animation in the popular squash and stretch animation style.

Beginning immediately, WildBrain will assume worldwide management of the Popeye and Friends OfficialYouTube Channel to grow the iconic Sailor Man’s global audience across the platform. The digital studio will begin by producing new compilations of cartoon favorites including Classic Popeye, Popeye and Son, and The Continuing Adventures of Popeye.

“Popeye is a truly iconic character with fans that span generations. We are looking forward to expanding Popeye’s presence on YouTube with WildBrain as our partner and reaching new audiences in the process,” said C.J. Kettler, President, King Features. “WildBrain has the secret sauce that will help Popeye connect with his audience of millions around the world while growing his fan base exponentially through fresh new animation as we head into his anniversary year.”

“Such an iconic brand as Popeye is a wonderful addition to the WildBrain network,” said Jo Parkinson, Head of Operations at WildBrain. “WildBrain is delighted to build on King Entertainment’s global brand program for Popeye, using our expertise in developing, launching and managing digital content and channels on YouTube, which is an ideal platform for connecting with today’s fans and growing brands worldwide.”

Popeye is one of the world’s most recognizable pop culture icons and has maintained a loyal fan following for nearly 90 years. With more than 9 Million followers on Facebook, Popeye continues to be loved by fans from around the globe as the tough, spinach-loving sailor man who always stands up for the underdog.

The WildBrain collaboration comes on the heels of Popeye’s newly redesigned brand logo and packaging, a fresh, interactive website, and a new YouTube channel, which has amplified Popeye’s social media with over 3.2 Million minutes of content viewed in the last month alone. King Features also recently announced more than a dozen new merchandising partners from around the globe on board to elevate the salty sailor at retail ahead of his 90th anniversary in 2019.

The WildBrain network generated over 55 billion minutes of watch time across network from July through December 2017. Connecting kids’ content owners with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain network features popular third-party brands such as Bob the Builder, Fireman Sam, Shopkins and Lazy Town, as well as much of DHX Media’s world-renowned library of 13,000 half-hours of kids’ and family content, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba!and many others.

WildBrain Studios also specializes in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos; book readings; preschool counting and alphabet videos; nursery rhymes and more.

Fans can find more at the recently launched website, a home for all things Popeye, including video content, the latest news, an interactive timeline charting his history and a photo filter feature that allows fans to brand and share their Popeye-inspired strong to the finish moments.

WildBrain Appointed Global YouTube Manager for ToonMarty

WildBrain is pleased to announce that they have chosen to launch and develop an audience for animated comedy series ToonMarty on YouTube.

Set in Toonville, the home of all cartoons, the series focuses on the adventures of ‘busy body’ Marty, who is constantly getting mixed up in the other cartoon’s business.

This deal comes after months of discussion and we are excited to introduce Toon Marty as the newest brand in our diverse, ever-growing kids network

Read full release below.



New partners include Discovery Networks Italy, Viacom in China and WildBrain

Barcelona – Montreal – Date, 2018 – Animated comedy series ToonMarty (40×11’) has been picked up from Barcelona based GoldBee by Discovery Networks in Italy to debut on its K2 Free to Air channel starting this spring.

The agreement follows the launch of the series last month on Télévisions’ France 4 channel. It will debut later this year on CITV (UK) after a successful launch on Nickelodeon International.

The slapstick buddy comedy was also picked up by Viacom for Mainland China, where it will exploit digital rights in the country.

DHX Media -owned digital kids’ network and studio WildBrain is on board with the series, as it will launch and develop ToonMarty on YouTube.

Produced by Montreal’s Sardine Productions, ToonMarty, was originally commissioned by Corus Entertainment for its French and English Teletoon networks and premiered on both in Canada last May (2017).

Christophe Goldberger, GoldBee’s Managing Director: “With these new partners on board, ToonMarty is present on A-list platforms in most major European territories, and will also be available to kids over a range of platforms in China. The launch of the brand on YouTube will help grow the fan base globally. We are now looking to secure new partners for the merchandising activities of ToonMarty”.

Ghislain Cyr, President of Sardine Productions, and Producer of ToonMarty: “We are delighted by the success of the series. It is always exciting to know that our work touches audiences from around the world”

In the middle of Toonville, where all cartoons live, sits the Toonmart, where all cartoons hang out. As the Number One (read “only”) employee there, busy body Marty believes his job is to stick his nose in everyone else’s business… and there’s no business Marty likes better than somebody else’s business, except maybe show business! With every bend, bounce, flip and spin, Marty makes a great big cartoony adventure out of everything, and includes everyone in his Marty-Party!

The series was developed jointly with an interactive on-line game “Marty’s Special Delivery” where kids get to serve eccentric Toonville customers with classic Marty flair. As always, Marty’s penchant for exaggeration means that nothing is simple or small. Serving customers is a cartoony and wacky experience! Players get to play with their favourite characters from the TV show and uncover their special talents to create the Marty-est, craziest, wackiest chain reactions.

The property is supported by The Bell Fund, The Canadian Media Fund, the CPTC, The Shaw Rocket Fund and the SODEC

Chuggington Selects WildBrain as Global YouTube Manager

WildBrain has been selected by Ludorum owner of Chuggington, to manage the brands’ channels on YouTube. The deal which went into effect in February includes rights management and audience development for the official channel, as will include the launch of eight local language channels.


Read the full release below:




WildBrain to manage and grow global YouTube audience for much-loved animated preschool brand


London, UK – 4 April, 2018 – WildBrain, a leading digital kids’ network & studio, has been appointed the global manager for Chuggington (excluding Russia), the popular train-based animated preschool series that follows the adventures of three young but eager engines-in-training, on YouTube. As part of the agreement with Chuggington-owner Ludorum, WildBrain will manage and grow the hit animated series’ global audience across the YouTube platform.

“The entire WildBrain team is extremely pleased and excited to have been recognized by Ludorum as the right collaborator to help further build their Chuggington brand on YouTube,” said Jack Day, Senior Partner Manager, WildBrain. “Chuggington teaches young children valuable life lessons, like the importance of honesty and patience, and this is precisely the type of developmental content that WildBrain is skilled at managing. The team at Ludorum has done a magnificent job so far of building Chuggington’s audience, and we look forward to working with them to grow the international reach of this much-loved preschool brand.”

“Our new collaboration with WildBrain forms part of our global vision for Chuggington, an international brand with extensive digital reach and engagement among viewers and fans across all platforms, in their own languages,” said Nolwenn Meyer, Head of Marketing, Ludorum. “YouTube has always been key to Chuggington’s momentum and global reach, and we’re very pleased about this opportunity with WildBrain to further develop our YouTube platforms in key markets. We believe this marks a new direction and exciting times ahead for Chuggington.”

Under the deal, which went into effect February 2018, WildBrain will launch a minimum of eight new Chuggington-branded channels across various territories and languages this year to grow the brand’s global reach. New Chuggington content will be published to WildBrain’s core channels to introduce the brand to new audiences. WildBrain will also manage Chuggington’s existing YouTube channel, along with rights to its branded content.

With a popular animated TV series and various spin-offs, the Chuggington brand is popular and widely loved among preschoolers worldwide. Online, the series has a dedicated following with hundreds of thousands of fans keeping up with all of the “traintastic” adventures across social media. On YouTube, Chuggington currently boasts over 200,000 subscribers and on Facebook, the brand has close to 250,000 followers.

Chuggington is a CGI-animated TV series that follows the adventures of three main characters: eager Wilson, loyal Brewster and daring Koko, known as the three “trainees”. For these trainees, there’s always adventure, fun and excitement to be had as they explore the many locations in Chuggington and take on new challenges. With the help, encouragement and guidance of their respective mentors Jackman, Zack and Hanzo, and older chuggers such as joker Emery, ice-cream Chugger Frostini and super hero Action Chugger, Wilson, Brewster and Koko set out to be the best trainees they can as they learn to ride the rails of life to become full-fledged chuggers!

WildBrain Case Study Featured on Think With Google

WildBrain is pleased to share  that Google has recently featured one of their case studies on their site,

Think With Google is a digital resource portal that’s packed full of insights, data and analysis, that have been handpicked by Google as best in class industry examples, which serve to inspire and inform others.  The site is mainly used by media agencies, brand managers and directors across the globe.

The case study featured showcased how WildBrain’s team of talented YouTube experts transformed the official Sunny Bunnies channel from a mere 1,200 subscribers, to a top 1% global YouTube channel in just over 18 months, using a combination of best-in-class channel management and a smart paid media strategy.


“We’re incredibly honored to have been selected by Google to feature in this showcase of success stories” says Kate Walker, Marketing Director at WildBrain. “It’s testament to the great working relationship we have with the AdWords team at Google”


Read the full report here.

WildBrain Celebrates the Launch of Kiddyzuzaa Land

This week, WildBrain is pleased to announce the launch of Kiddyzuzaa Land, the much anticipated animated series for the popular Kiddyzuzaa YouTube channel.

Set in a wondrous new magical world, the new series features all of the Kiddyzuzaa princesses fans know and love….but like you’ve never seen them before! Packed full of magic, pranks and wacky inventions, fans can look forward to ten exciting episodes featuring Lilliana, Olivia, Esme, Isabella and of course the evil princess Malice.

Kiddyzuzaa Land aims to challenge the traditional view of what it means to be a princess in 2018, through its inclusion of five very unique and diverse characters who are always in search of adventure. The quintet may indeed look like royalty, but they behave much more like normal children would in a magical world where kids make the rules!

New episodes to be released weekly. Watch episode one – ‘The Sleepover’ – below:

International Women’s Day: Our Top Pick Shows With Inspirational Leads

Evil stepmother’s, ugly sisters, or damsels in distress.. It’s well known that the portrayal of women in kids’ media hasn’t always been the most flattering.

That’s why, to celebrate this year’s International Women’s Day, WildBrain is shining a light on some of the female characters who make fantastic role models for kids!

Expect intrepid explorers, adventurous dragon tamers, and incredibly smart scientists! Question is, who’s your favourite?

With over 600 kids brands to choose from in the WildBrain YouTube network, there’s something for everyone. However to save you sieving through the entire library, we’ve picked out our four favourite shows which feature inspirational female leads. Check them out below!

For those interested in… Exploring:

Ellie Explorer

For those interested in… Action:

Bo on the Go!

For those interested in…. Friendship:

Strawberry Shortcake

For those interested in… Adventure:


Tulipop and WildBrain Celebrate One Million YouTube Views With a Second Series

WildBrain and the iconic Icelandic kids’ brand Tulipop is celebrating achieving over one million YouTube views!

The Tulipop channel, which was launched and continues to be managed by WildBrain in October, has gained worldwide popularity with it’s first English language series.

As a result, Tulipop announced plans to create a further 10 episodes, which will again be co-produced by WildBrain and launched later this year.

Please see below for full Press Release.



Icelandic character-based lifestyle brand Tulipop is celebrating outstanding success with their animated version of the magical world, as the Tulipop YouTube channel hits one million views just four months after launch.

Following the worldwide popularity of the first English language series of 2’30” episodes online, a further 10 adventures have been commissioned for the quirky and playful characters who inhabit the island of Tulipop.

The new episodes will again be co-produced by leading digital kids’ network and studio, WildBrain – who also manage the Tulipop YouTube channel – with Tobi Wilson and Brydie Lee-Kennedy (The Amazing World of Gumball) as script writers.

In addition, the original 10 episodes have been dubbed in Icelandic and sold to RUV, the Icelandic National Broadcasting Service. Used by 95% of the population on at least a weekly basis, the independent public service broadcaster places particular attention on the Icelandic language, the history of the nation and cultural heritage – all of which were key to inspiring the Tulipop world – and on quality programming for kids and teens.

And looking ahead to what is already shaping up to be another dynamic and exciting year for the brand, a Tulipop short film has been selected for the TIFF Kids festival in Toronto in March, one of the world’s most important cinematic events for film lovers aged 3 to 13. The short film was co-produced by Blink Industries in London and directed by award winning director duo Cartwright Gantz.

Tulipop co-founder Helga Arnadottir says: “It was always our ambition to extend the world of Tulipop into animation so we are thrilled that so many people around the globe have taken our beloved creations to their hearts. We can’t wait to release more Tulipop animated stories featuring our strange but lovable characters!”

Founded in 2010 by celebrated Icelandic illustrator Signy Kolbeinsdottir and marketing expert Helga Arnadottir, the absurd and surprising island of Tulipop is drawn from an eclectic Icelandic heritage with ideas inspired by ancient fairytales. Both cuddly and gothic, with a stylish modern twist, the multiple-award-winning design brand has recently begun to expand internationally with its range of high-quality products currently available in 350 stores in Europe and the US as well as the online Tulishop. Following the soaraway success of its YouTube channel, a full 52 x 11’ series is currently in development.

Cyber ​​Group Studios Appoints WildBrain to Enhance and Develop Its Global Digital Strategy

WildBrain is pleased to announce the addition of Cyber Group Studios to it’s network.

Cyber Group Studios is a French producer and distributor of award-nominated kids’ content, best known for their hit TV series, Zou, and Zorro: The Chronicles.

We look forward to working closely with Cyber Group Studios to enhance their online presence over the coming year.

See below for full Press Release


Paris, Monday February 12th, 2018 – Paris-based producer and distributor Cyber ​​Group Studios has appointed YouTube kids’ specialist WildBrain to enhance and develop its YouTube channels and digital presence worldwide. After opening new offices in Los Angeles (USA) and Tourcoing (Haut-de-France) and signing a new financial partnership with L-GAM, the French producer and distributor Cyber Group Studios plans to dramatically ramp up their digital strategy by working with online video specialists, WildBrain.

WildBrain, a leading digital kids’ network & studio, will use its cutting-edge technology and data-rich analytics to manage Cyber ​​Group Studios’ YouTube channels worldwide, and extend their international exposure on digital platforms by providing audience development expertise. WildBrain will also focus on growing Cyber Group’s channels in more than 150 countries across multiple languages. WildBrain’s experienced team will handle YouTube channel and rights management for Cyber Group Studios’ key brands — including the Emmy Kids Awards-nominated series Zou and TV France International Export Prize-nominated series Zorro The Chronicles — and grow the digital presence of all other series in Cyber Group Studios’ catalogue, along with upcoming series in development.

WildBrain and Cyber Group Studios will also explore the joint development of new productions exclusively for digital platforms and expect to announce the first new production this coming spring.

Pierre Sissmann, Cyber Group Studios, says: “I am thrilled to collaborate with WildBrain, whose worldwide expertise will accompany Cyber Group Studios in its new developments in the digital space.”

Jon Benoy, WildBrain, adds: “Cyber Group Studios are at an exciting juncture as they expand internationally and look to platforms like YouTube to grow their brands globally. We look forward to helping them realise their ambitious plans for digital growth in 2018.”


Cyber Group Studios is a French independent multi awarded company which produces and distributes its own and third party audiovisual productions and brand. The company handles programs with strong international appeal targeted to kids and families in particular, 3D CGI and 2D HD, animation products (TV series and movies) targeted at 2-12 years old kids and teens, HD animation series, for “Triple Play” broadcast (web, mobile phones, TV). Its mission is to bring the best quality entertainment associating to the best creative talent around the world and to develop breakthrough technology to enhance its productions. The company’s aim is also to associate to other top producers in the world to help bring them to market, outstanding new productions, through Cyber Group Studios distribution network.

WildBrain Appointed Exclusive Global Manager of BRB Internacional

WildBrain is thrilled to announce that, as of the start of the year, we have been appointed as the global manager of BRB Internacional – one of the largest international distributors of kids’ content in Spain!

BRB Internacional are a globally renowned production and distribution house, well known for bringing kids the likes of TEO, Dogtanian, and Bernard the Bear. This appointment will result in the addition of more than 30 new kids brands to the WildBrain YouTube network, which already hosts over 65,000 videos in 20 different languages.

Please see below for full Press Release. [ Disponible también en Español ]



More than 30 kids’ brands from leading Spanish producer added to WildBrain network

Reinforces BRB’s strategy to increase global growth on YouTube

London, UK – January 31 , 2018 – WildBrain, a leading digital kids’ network & studio, has been appointed the exclusive global manager of BRB Internacional’s extensive catalogue of kids’ content on YouTube. BRB is one of Spain’s leading producers, distributors and licensors of kids’ content, recognized globally for classics such as Dogtanian and Willy Fog and flagship brands Bernard and TEO.

The deal, which took effect January 1, 2018, saw BRB’s vast catalogue of more than 30 brands added to WildBrain’s existing network featuring 600 kids’ entertainment brands. WildBrain will use its leading technology and data-rich analytics to ensure an optimal digital strategy that maximizes engagement in BRB’s brands on YouTube. The deal attests to WildBrain’s proven ability to attract large scale, premium partners to its branded network, as well as to its expertise in managing content in a variety of languages. In addition, the agreement further reinforces BRB’s strategy to grow its online presence and audience on YouTube.

“We’re thrilled to be chosen as the exclusive global manager of BRB’s content on YouTube,” said Jon Benoy, Head of Sales at WildBrain. “As one of the largest international distributors of kids’ content in Spain, BRB are the perfect company to work with as we continue to develop and manage kids’ content on YouTube. With our massive network, proven experience in managing content in a variety of languages and our digital media expertise, we’re confident we will be able to significantly broaden BRB’s global reach.”

Marijo Arnáiz, Director of Digital Media at BRB, added: “We’re very pleased to have teamed up with WildBrain on our ongoing strategy to grow the audience for our many brands on YouTube, where currently, our channels garner more than 400 million views per year. I am confident that WildBrain’s experienced team of savvy professionals are the right people to work with as we continue to build our brands for success on the YouTube platform.”

BRB’s content generated 45 million views and 115 million minutes of watch time in December 2017 on YouTube. Among the more than 30 brands added to WildBrain’s network under the new agreement are Bernard, a series that chronicles the comical adventures of a hairless polar bear who travels the world without knowing any rules, and TEO, an animated series based on the famous preschool books, Teo Discovers the World. From September to December 2017, Bernard generated more than 143 million minutes of watch time, while TEO currently boasts 100,000 channel subscribers.  

WildBrain Nombrado como Gestor Global Exclusivo de BRB Internacional

WildBrain se complace en anunciar que, desde el comienzo del año, hemos sido nombrados como el gestor global de BRB Internacional, ¡Uno de los mayores distribuidores internacionales de contenido infantil en España!

BRB Internacional es una productora y distribuidora de renombre mundial, conocida por brindar entretenimiento infantil como TEO, D’Artacán y Bernard. Esta designación aportará más de 30 nuevas marcas infantiles a la red de YouTube de WildBrain, que ya alberga más de 65,000 videos en 20 idiomas diferentes.

Consulte a continuación el comunicado de prensa al completo.



Más de 30 marcas infantiles de la prestigiosa compañía española se suman a la red de WildBrain

El acuerdo avala el atractivo internacional de la experiencia de WildBrain en la gestión de contenido infantil multilingüe

Madrid, 31 de enero de 2018. WildBrain, la destacada red y estudio digital infantil, ha sido nombrado gestor global en exclusiva del extenso catálogo de contenido infantil de BRB Internacional en YouTube. BRB es uno de los principales productores, distribuidores y agentes de licencias de contenido infantil en España, conocido mundialmente por clásicos de la talla de D’Artacán o Willy Fog y destacadas marcas como Bernard y Teo.

El acuerdo, que entró en vigor el 1 de enero de 2018, supone que el catálogo de BRB con más de treinta marcas se suma a la red actual de WildBrain que incluye 600 marcas de entretenimiento para niños. WildBrain utilizará su tecnología líder y su sofisticada analítica para garantizar una estrategia digital óptima que maximice la presencia de las marcas de BRB en YouTube. El acuerdo avala la probada capacidad de WildBrain para atraer a socios premium a gran escala a su red de marcas, así como su experiencia en la gestión de contenido en varios idiomas. Además, el acuerdo refuerza más aún la estrategia de BRB para incrementar su presencia online y u audiencia en YouTube.

“Estamos encantados de haber sido elegidos como gestor global exclusivo del contenido de BRB en YouTube”, indica Jon Benoy, Jefe de Ventas en WildBrain. “Como uno de los mayores distribuidores internacionales de contenido infantil con sede en España, BRB es la compañía perfecta con la que trabajar mientras continuamos desarrollando y gestionando contenido infantil para YouTube. Con nuestra red masiva, probada experiencia en gestión de contenidos en varios idiomas y nuestra experiencia en medios digitales, estamos seguros que podremos ampliar significativamente el alcance global de BRB ”.

Marijo Arnáiz, Directora de Medios Digitales en BRB, añade: “Estamos encantados de formar equipo con WildBrain en nuestro recorrido para aumentar la audiencia de nuestras marcas en YouTube, donde actualmente nuestros canales acumulan más de 400 millones de visitas al año. Y estoy convencida de que el experimentado equipo de profesionales de WildBrain es el adecuado para trabajar con él mientras continuamos extendiendo el éxito de nuestras marcas en la plataforma de YouTube”.

London Toy Fair 2018: Top FIVE Trends

Last week the Ellie Sparkles team were busy visiting the annual London Toy Fair in search of the top trends for 2018.

We went. We saw. We played. And now the results are in!


Getting kids interested in STEM subjects (Science, Technology, Engineering and Maths) is a hot topic right now, as it’s frequently reported that our future workers will lack the skills required for jobs in these areas.

Cue, toy industry to the rescue!

This year, we were happy to see a multitude of inventive, creative and imaginative toys which seek to get kids interested in STEM subjects from a young age. From building your own coding robot, to making your own slime, the wide range of STEM toys available this year will be sure to help nurture your child’s critical thinking and creative skills, giving them the confidence needed to get a step ahead.

Our favourite was the ‘Crystals, Rocks and Minerals Kit’ from National Geographic; an earth science kit which lets kids discover and grow their own crystals!

Do you have a budding scientist in the family? Check out WildBrain’s Fun Science for Kids channel for a bunch of wacky experiments!


In recent years there’s been a resurgence of vintage in almost all walks of life, and so it’s not surprising that this has now stretched to the toy scene. In a world of iPads and drones, it was nice to see lots of toys from a bygone era making a come back.

Think classic model cars, french knitting dolls, wooden animals, and even Sea Monkeys, all taking their place on toy shelves once again.

Our top pick had to be….the Tamagotchi! Yes, the classic 90s virtual pet is BACK and better than ever before.


Children have always enjoyed imitating the grown ups at play. Traditionally, however, this has taken the form of the Wendy House, or teddy bears picnic..

Not this year.

2018 is evidently the ‘year of clean play’ as all of the big household brands, such as Dyson and Morphy Richards, are releasing toy ranges.

Child-sized vacuum cleaners, tiny kettles, mini-me LAWN MOWERS! We even saw a compact ironing board, available in pink or green. N’awww.

And do you know what?

We kind of like it.

Perhaps this new age of clean play toys will help install a message of personal responsibility in our littles. Besides, all brands that convince kids that ‘chores are fun’ are winners in our eyes!

Our favourite? The Cadson Henry Toy Cleaning Trolley…because we love the variety of items available!


If you know Ellie Sparkles, or her friends over on the Kiddyzuzaa channel, then you’ll know how much she looovveess surprise toys. What started off as the humble Kinder Egg, Happy Meal, and Pokemon card, has now turned into a trend that has taken the toy scene by storm.

From LOL Surprise Dolls, to Hatchables, to Smooshy Mushy Pets. Kids obviously can’t get enough of the surprise and delight factor. And neither can we!

Top pick? Mini Boos Collectables from TY. Small, hand painted figurines, concealed in tiny boxes. There are 13 to collect and are expected to be one of the fastest selling toys of the year.


Although we all grew up with the good old piggy bank, we have to accept that our beloved piggys have unfortunately, gone (out of) the market.

Teaching kids fiscal responsibility is still an important lesson. Problem is, it’s often a ‘boring’ and unwanted conversation.

As the age of a cashless society draws closer and closer, it’s arguably more important than ever to teach kids about the value of money.

Luckily, we think Santander Bank and leading tech company, Thought Machine, may have the answer.

Introducing, Money Monsters.

The Money Monster is a digital money box that’s linked with a contactless cash card, which is controlled by parents.

How does it work? Well, when parents put money into the Money Monster using an app, kids will see their little monster’s eyes light up with the amount, and who it’s from. Tilt your monster to the side, and your new balance shows up on the little screen. Tip it the other way, and it shows how much you’ve spent that month. Pretty cool, huh?

The payment card, that’s enclosed nicely in the little monster’s removable backpack, can be topped up, frozen, and reviewed on the Money Monster app, that’s monitored and controlled by mum or dad. Fun saving, smart giving, and safe spending. We can’t wait to get ours later this year!

Life Behind the Magic: What It’s Really Like to Be a Kids Presenter!

You can probably still picture your most beloved childhood presenter.

Everyone had one; a favourite face on TV – someone who even now still sticks in your memory all these years later. But have you ever wondered what it’s really like to be a kids presenter?

In this article, we ask Eleanor Snowdon, the fantastic front woman of Ellie Explorer, to give us a glimpse inside her world.

Hello! Sure thing. My character, Ellie Explorer, is a world traveller who loves to find out about nature. The show is all about animal adventures and early learning, and is packed full of great songs!

It’s been my dream to be a children’s presenter since I was a kid watching all my favourite shows on TV. Now I can honestly say that the job is even better than I ever expected! It’s hard work, but it’s a lot of fun and very rewarding.

As a young child I was very shy and was struggling at school, later finding out that I was dyslexic. My brother had joined a drama school, and so I soon followed and discovered that acting almost instantly helped me. My confidence grew, and I had also found something that I was really passionate about. So, I pursued my dream and graduated from drama school with a degree Musical Theatre and have since been performing in musicals and on cruise ships. I have always loved working with children and so I auditioned for the part of Ellie Explorer, and was thrilled when I got the job! I can’t wait to see what is in store for the show this year.

I would say high energy, quick thinking, good stamina and able to be a great team player.

There were so many! When I was really little Postman Pat and The Hoobs. But when I was a bit older I loved Get Your Own Back and of course Tracy Beaker! Oh, and I have always loved animals and always tuned in to watch Deadly 60 each week!

Probably the fact that I film with a green screen a lot of the time, and so working out where the animals are can actually be quite tricky. But it gives us all so much creativity with the content.

That it is a job!
And all the hard work the WildBrain team put into the Ellie Explorer Channel, they create the real magic.

Meeting all the animals: I also love that Ellie Explorer is so varied and covers so many topics for children through fun songs and actions as well as exciting adventures.

There are so many reasons! It’s fun, informative and definitely not boring. Ellie is the friend that takes you on lots of adventures.

‘Ellie goes to the Wetlands’ it’s a really fun episode with lots of ‘Explorer Facts’. I particularly loved filming the parts about crocodiles!

Thanks Eleanor, we look forward to what explorations Ellie will be taking us on this year!

Check out the Ellie Explorer YouTube channel here!

Teletubbies Available in Twenty Languages on YouTube

As we reach the end of 2017, we celebrate a major milestone for The Teletubbies! Thanks to an incredible effort by our channel management team to launch localised channels: The Teletubbies is now available in 20 languages. Collectively, the channels boast over one million Subscribers on YouTube. Would you guess: the highest views today are from episodes in English, Italian, French, Arabic and Dutch.

Fans can find classic episodes, nursery rhymes, clips from the new series, and in some markets; the new series. Here are all the language channels where we publish daily: English, Italian, Dutch, German, French, Swedish, Turkish, Brazilian Portuguese, Latin American Spanish, Castilian Spanish, Norweigan, Icelandic, Hebrew, Arabic, Thai, Mandarin, Finish, Polish, Danish and Greek.

Everybody’s Hero Next Door turns 30 – Happy Birthday Fireman Sam!

Whether you know him as Sam Le Pompier, Feuerwehrmann Sam or Sam el Bombero, Fireman Sam is a worldwide household name. This week his adventures in Pontypandy turn 30. He has been watched by millions of children across the world, including one Prince George! To commemorate the occasion is a special episode entitled “The Prince in Pontypandy” . The episode features not only a royal guest, but every character featured in the first episode back in 1987. Below is an exclusive sneak peek on the official Fireman YouTube channel.


Check out the Fireman Sam Royal Episode Clip


A global preschool hit

The show was originally created by two ex-firemen Dave Gingell and Dave Jones. The first stop-motion episode of Fireman Sam was aired on Welsh television on 17th November 1987. Fireman Sam has since become one of the most popular pre-school television shows globally: being shown in 155 territories across the globe and translated into 36 languages. WildBrain now manages 11 localized Fireman Sam YouTube channels that feature episodes in German, Spanish, French, Polish, as well as channels for both the US and the UK. Fireman Sam has hit half a billion minutes of watch time per month – putting it in the top 5% for kids content on YouTube.

Senior Producer of Fireman Sam, Ian McCue, says: “Fireman Sam has been enjoyed by generations over the past 30 years and is a true icon of children’s television around the world. The show and brand continues to go from strength to strength with stories of bravery and action all rooted in the small and caring community of Pontypandy based in Wales. We can’t wait for fans to see the special Royal episode and the new series which will be out next year.”

 Subscribe to the official Fireman Sam YouTube channel for an exclusive look at the extra special 30th Anniversary episode!

We’re Still Recruiting

Looking for a WildBrain Job? We are recruiting more talented people to join our marketing, partnerships and channel teams in London. If you have relevant experience, and are excited about working in a fast-moving kids media company, we’d love to hear from you. For further information on the roles please drop an email to our HR managers, who will be happy to help.


YouTube Channel Manager

Video Editor

Video Producer


How to apply

For more information on our roles or if you are interested in working with our exceptional team in London please send your C.V. and a covering letter detailing your experience and suitability, along with the role you are interested in, to

Please note you must be eligible to work in the UK. We cannot consider applicants without the appropriate working visa.

Celebrating the launch of the new Tulipop animated series with Tulipop Day!

We are thrilled to share the news that Icelandic character brand Tulipop has launched it’s new animated series on YouTube. The channel, managed by our team at WildBrain, will feature a series of short webisodes, following the enchantingly zany adventures of the quirky, colourful Tulipoppers, targeted at Tulipop fans of all ages.

To celebrate the wonderful new animated series, produced by WildBrain Studios in association with the Tulipop team, we will be hosting #TulipopDay on Thursday 12th October across WildBrain social channels. Fans can join us for fun activities including a LIVE streamed episode, and the chance to win the toys!

Tulipop CEO, Helga Arnadottir said: “We are absolutely thrilled that Tulipop fans can now see their oddball friends brought to life. We are delighted with the webisodes and hope they will introduce a brand new global audience to the wondrous world of Tulipop.”


The first four episodes, written by Tobi Wilson (The Amazing World of Gumball) will be available on the channel from launch. Fred’s Bath, Gloomy’s Lesson, Shroom Shame and Berry Battle will be joined over the coming weeks by more fun and vibrant slices of life on Tulipop island. The webisodes feature original music by Icelandic composers, Herdis Stefansdottir, and James Newberry, with Icelandic actor Olafur Darri Olafsson (True Detective) lending Fred, one of Tulipop’s main characters, his deep and distinctive voice.


Tulipop launches YouTube animated series

Flawed but loveable, the Tulipoppers are drawn from an eclectic Icelandic heritage with ideas inspired by ancient fairytales. Cuddly and gothic with a stylish modern twist, Tulipop is the creation of celebrated Icelandic illustrator Signy Kolbeinsdottir and has been brought to market by Tulipop CEO Helga Arnadottir.

Don’t miss an episode. Subscribe today on the YouTube Channel

Read Along Books on YouTube!

Videos featuring books being read out loud (Read Along) are becoming a popular category on the platform. At WildBrain we’ve launched a channel called Story Time for Kids, to provide a selection of popular stories and authors, as well as featuring many well known children’s brands from our library and those of our publishing partners.

With new videos every Monday and Wednesday, the channel has quickly begun to grow. You can see what we’ve been creating here.

If you are a publisher, and would like to know more about our original video production and distribution services on YouTube, please contact us.