Localisation Case Study

BRIEFHow do we exploit Caillou’s international appeal on YouTube?
SOLUTIONWe identified top perfoming languages through YouTube data
We created 7 localised channels
We cross-promoted with similar local brands across multiple platforms
We ran targeted ad campaigns by territory
We promote merchandise and live events with local licensees

RESULTS AFTER 2 YEARS

170M2.2BN385K7
VIEWS PER MONTHTOTAL HISTORIC VIEWSSUBSCRIBERSLOCALISED CHANNELS CREATED

Book Publisher Case Study

BRIEFCreate new stream of revenue for a children’s publisher
SOLUTIONCreated animated book read along videos
Uploaded content to a number of channels, including Story Time for Kids
Cross promoted across relevant kids’ content within the WildBrain network
Secured YouTube promotion for the channel and videos within the YouTube Kids App

RESULTS AFTER 3 MONTHS

+6K+6M+2.5M
SUBSCRIBERSHISTORIC VIEWSVIEWS PER MONTH

Audience Development Case Study

BO ON THE GO! – 3 MILLION + VIEWS IN 3 MONTHS

Heavy cross-promotion at launch
Views boosted by 100K+ a day in the first two weeks
After month one organic growth started