Growing Global Audience for Caillou

BRIEFHow could we generate increased earnings from Caillou’s international appeal on YouTube?
SOLUTIONWe identified top perfoming languages through YouTube data
By reviewing audience engagement metrics WildBrain identified untapped potential in this DHX catalogue property
Artwork and metadata on the official channel was optimized for discoverability in the YouTube algorithm
Tailored all videos to maximize discoverability and engagement

RESULTS AFTER 3 YEARS

12BN2.3M13
MINUTES OF HISTORIC WATCH TIMESUBSCRIBERSLANGUAGE CHANNELS

Growing a US audience for Spookiz

BRIEFBuild audiences in North American for a Korean IP on YouTube
SOLUTIONOptimised programming on the channel & SEO for the YouTube algorithm
Cross promoted with similar popular IP in the WildBrain network
Helped secure YouTube Homepage event to drive views and retain the audience

RESULTS

108M41%200K
MINUTES OF MONTHLY WATCH TIMEVIEWS FROM USA & CANADACHANNEL SUBSCRIBERS